P-POP CULTURE Pre-Final CS

*Printed Media*

A form of information dissemination through newspapers, magazines, and books; the oldest form of media, tracing back to Johannes Gutenberg's movable type and earlier Chinese printing (932 CE).

*Philippine Magazine*

The first national magazine in the Philippines (1905), written in English, mainly accessible to the elite during early American colonization.

*Kenkoy*

The first widely circulated Filipino comic strip, created by Antonio "Tony" Velasquez in 1928 for Liwayway magazine.

*Jose Rizal's "Ang Matsing at ang Pagong"*

Considered the first Filipino-made comic strip, cited in the Philippine Komiks Revival Act of 2007.

*Komiks*

Popularized characters such as *Darna and Captain Barbell (by Mars Ravelo), Pupung (by Washington "Tonton" Young), and Pugad Baboy* (by Apolonio "Pol" Medina Jr.).

*Modern Online Comics*

Includes *Trese (by Budjette Tan and Kajo Baldisimo), Sskait (by AJ Bacar), and Arkitekyulid* (by John Euclid Templonuevo).

*Telegraph*

Developed in 1837, it set the precedent for modern electronic communication across distances.

*Electronic Transmitters*

Invented by Nikola Tesla in 1891; used high-frequency transformers.

*Radiotelegraph*

Invented by Guglielmo Marconi (1895); enabled wireless signal transmission and led to radio development.

*KZKZ*

The first radio station in the Philippines (1922), owned by Henry Hermann, along with KZRM and KZEG.

*Radio Dramas*

Popular programs about common Filipino life issues like betrayal, abuse, and injustice; categorized as pang-masa.

*Podcast*

A digital audio/video show distributed online; name is a blend of "iPod" and "broadcast".

*Vodcast/Videocast*

Video version of podcasts distributed online.

*Radio Pop Culture Icons*

Includes *Joe Rogan (The Joe Rogan Experience), Rhett and Link (Good Mythical Morning), Grace Marcellana and Mimai Cabungson (Wag Kang Lilingon), and Bianca Gonzales (Paano Ba 'To?*).

*Phonograph*

The first sound recording device, invented by Thomas Edison.

*Flat-disk Phonograph/Gramophone*

Invented by Emile Berliner; used flat discs instead of cylinders.

*Pop Music Genres*

Includes:

- *Adult Contemporary*: Soft pop/rock (e.g., Céline Dion)

- *Disco/EDM*: Dance music (e.g., ABBA, David Guetta)

- *Eclectic Pop*: Genre-blending (e.g., Lady Gaga)

- *Indie*: Independent musicians (e.g., Boyce Avenue)

*Traditional Philippine Music*

- *Pre-Hispanic*: Ritual music, anito worship

- *Hispanic Influence*: Kundiman, rondalla ensembles

*Narrative Film*

Fictional or fact-based storytelling through film (e.g., Marvel Cinematic Universe); involves preproduction, production, and postproduction stages.

*Documentary*

Nonfiction films about real-life issues or people (e.g., works of Atom Araullo).

*Animated Film*

Digitally or manually drawn movies, such as Trese or Pixar films.

*Zamboanga*

First Filipino film to win an international award (1937).

*ABS-CBN*

First TV network in the Philippines, launched as DZAG-TV in 1953.

*Netflix Originals*

Streaming-exclusive content produced by Netflix, changing how audiences consume media.

*Advertising*

Derived from Latin advertere, meaning "to direct attention to"; used to market goods and ideas.

*Image-creation*

Giving a product a "personality" to target specific markets.

*Mythologization*

Using timeless themes (e.g., beauty, immortality) in advertisements.

*Aestheticization*

Applying visual art techniques in advertising (e.g., surreal perfume ads).

*Reality Advertising*

Using real people or celebrities in ads (e.g., local celebrity endorsements).

*Simulation in Advertising*

Imitates pop culture trends and language to appeal to audiences.

*Philippine Advertising (1950s)*

Promoted locally-made goods over imported ones as part of industrialization.

*Cool*

Term from the 1920s referring to fashionable or desirable lifestyle or behavior.

*Slang*

Informal expressions popularized through media (e.g., "dope," "duh").

*Textspeak*

Abbreviations used in digital messaging (e.g., "lol," "brb").

*Swardspeak*

Filipino LGBTQIA+ slang using puns, code-switching, and language play (e.g., jowa, Tom Jones).

*Emojis*

Graphic symbols used to convey emotions or actions in text communication.

*Mash-up Culture*

The blending of styles, genres, and formats, often in remix or parody content.

*Meme Culture*

Culture driven by the viral spread of humorous or relatable digital content.

*Virality*

Content that spreads rapidly, often because of humor, brevity, surprise, or unique talent.

*YouTube*

A major platform for viral videos, DIY content, and convergence of media formats.

*Outdoor Signs*

Considered the first recorded advertising medium.

*Camera Obscura*

An early darkroom device used by artists to trace scenes.

*Joseph Nicéphore Niépce*

French inventor credited with creating the first modern camera.

*William Henry Fox Talbot*

French painter who contributed to the development of photography.

*Eadweard Muybridge*

British photographer known for motion studies and early film technology.

*Trendy Slang Terms*

- Dead: Hilarious or extremely funny

- Facestalking: Viewing someone's Facebook photos

- FBF: Facebook friend

- FBC: Facebook chat

- Shelfie: Photo of objects on a shelf

- FOMO: Fear of missing out

- Twabstinence: Reducing time on Twitter

- Twabulous: A fabulous tweet

- Ztwitt: Tweeting very fast

*Viral Content Qualities*

Short titles, brief runtime, high humor, surprise factor, and visible talent enhance virality.