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rhetoric
the art of effective and persuasive speaking or writing
rhetorical situation (triangle)
speaker, audience, purpose/ subject
exigence
part of the rhetorical situation that inspires, stimulates, provokes or prompts a writer to create a text
purpose
the narrator’s/ authors goal in writing or speaking the text
speaker/voice
the acknowledged or unacknowledged source of words of the story, the person making the argument
claim
a defensible position taken by a writer and supported by evidence( can be facts, anecdotes, analogies, statistics, expert opinions, personal observations, testimonies or experiments
ethos
appeal to authority: either claims to be an expert or relies on information provided by experts
pathos
appeal to emotions: affect the listener’s personal feelings
logos
appeal to logic: persuade through use of deductive reasoning
repetition
an author repeating words, phrases, or other key elements in order to emphasize their speaking goal
loaded language
word choice that carries strong positive or negative connotations and is intended to elicit a strong emotional response from the audience
parallelism
similarity in structures In a pair or series of related words, phrases or clauses