module 2 (ux research)

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Description and Tags

red: ux honeycomb; green: ux research process; blue: DETL model

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31 Terms

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ux research

enable ux designers to study how users interact with a product or service by studying behavior and perception of targeted users

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ux research importance

product, business, and user benefits

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design research

also known as ux research, includes data gathering process, iterative, methods may vary based on development stage

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useful

is it the right solution? will it help the users achieve their goals?

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usable

is it easy to use with maximum efficiency and minimal errors? gentle slopes to support learning?

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desirable

is it satisfying to use? does it embody the values and identity of your brand?

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findable

can people search your site? can they navigate within the site? is it aligned with search optimization?

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accessible

will it work for all users? blind and visually impaired? variety of platforms and browsers?

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credible

does it inspire trust? do the order and display of results convey authority? top results most relevant?

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valuable

build the bottom line or advance the mission? aligned with strategy? competitive advantage?

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objective

what do we need to do?

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hypothesis

what is our assumption?

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methods

what are we going to use?

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conduct

start your ux research

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synthesis

organize and analyze results

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quantitative data

collection and analysis of measurable data; simple collection and quicker to analyze

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qualitative data

opinions, comments, feelings, and motivations; understanding human behavior

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product ux design stages

discover, explore, test, listen

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ux research at start of development

requirements elicitation, interviews, observation, field studies, diary studies, surveys, data mining/analytics, benchmarking, test the competition

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do

there is a difference between what people say and what people _; watch what people will actually _

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technology

people who participate in online surveys/online focus groups tend to be familiar with _

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interpretation

reason/motivation behind the observation

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get out of the building

conducted outside of the office in order to observe and talk to people in their environment

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contextual inquiry

involves observation of the user while asking questions as a task is performed; provides details that interview do not

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ethnographic research

group research that is used to understand cultural context; get insight into the viability of a product, understand behavior/tasks/needs/context of use, develop a persona, test systems in a realistic environment

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diary study

user logs (electronic) that are self-reported by participants over a period of time, templates may be given to user; provide insight to habits attitudes, customer journey, changes in behavior

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discover

who the user is, identify the problem being solved, assess where current solutions are falling short, explore possible areas of differentiation (field study, ethnographic research, user diary studies, user interviews/shadowing, stakeholder interview, workshopping, including requirements & constraints gathering)

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explore

gain a deeper understanding of the problem and the potential solution (competitive analysis, design review, user personas, pain point workshopping, task analysis, journey mapping, wireframe & prototype feedback & testing (clickable or paper prototypes), user story mapping, card sorting)

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test

validate the design, iteratively test features and improvements (qualitative usability testing (in-person or remote), benchmark testing, accessibility evaluation)

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listen

receive general feedback about the product or brand, loop back to discover if new insights emerge (survey analytics, feedback, search-log analysis, usability-bug review, social media monitoring, frequently asked questions (FAQ) review)

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best practices to conduct user experience research

create empathy, be open, research everything, small tests can be valid, actionable insight is the goal