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red: ux honeycomb; green: ux research process; blue: DETL model
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ux research
enable ux designers to study how users interact with a product or service by studying behavior and perception of targeted users
ux research importance
product, business, and user benefits
design research
also known as ux research, includes data gathering process, iterative, methods may vary based on development stage
useful
is it the right solution? will it help the users achieve their goals?
usable
is it easy to use with maximum efficiency and minimal errors? gentle slopes to support learning?
desirable
is it satisfying to use? does it embody the values and identity of your brand?
findable
can people search your site? can they navigate within the site? is it aligned with search optimization?
accessible
will it work for all users? blind and visually impaired? variety of platforms and browsers?
credible
does it inspire trust? do the order and display of results convey authority? top results most relevant?
valuable
build the bottom line or advance the mission? aligned with strategy? competitive advantage?
objective
what do we need to do?
hypothesis
what is our assumption?
methods
what are we going to use?
conduct
start your ux research
synthesis
organize and analyze results
quantitative data
collection and analysis of measurable data; simple collection and quicker to analyze
qualitative data
opinions, comments, feelings, and motivations; understanding human behavior
product ux design stages
discover, explore, test, listen
ux research at start of development
requirements elicitation, interviews, observation, field studies, diary studies, surveys, data mining/analytics, benchmarking, test the competition
do
there is a difference between what people say and what people _; watch what people will actually _
technology
people who participate in online surveys/online focus groups tend to be familiar with _
interpretation
reason/motivation behind the observation
get out of the building
conducted outside of the office in order to observe and talk to people in their environment
contextual inquiry
involves observation of the user while asking questions as a task is performed; provides details that interview do not
ethnographic research
group research that is used to understand cultural context; get insight into the viability of a product, understand behavior/tasks/needs/context of use, develop a persona, test systems in a realistic environment
diary study
user logs (electronic) that are self-reported by participants over a period of time, templates may be given to user; provide insight to habits attitudes, customer journey, changes in behavior
discover
who the user is, identify the problem being solved, assess where current solutions are falling short, explore possible areas of differentiation (field study, ethnographic research, user diary studies, user interviews/shadowing, stakeholder interview, workshopping, including requirements & constraints gathering)
explore
gain a deeper understanding of the problem and the potential solution (competitive analysis, design review, user personas, pain point workshopping, task analysis, journey mapping, wireframe & prototype feedback & testing (clickable or paper prototypes), user story mapping, card sorting)
test
validate the design, iteratively test features and improvements (qualitative usability testing (in-person or remote), benchmark testing, accessibility evaluation)
listen
receive general feedback about the product or brand, loop back to discover if new insights emerge (survey analytics, feedback, search-log analysis, usability-bug review, social media monitoring, frequently asked questions (FAQ) review)
best practices to conduct user experience research
create empathy, be open, research everything, small tests can be valid, actionable insight is the goal