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The Power of the Situation
The ability of social situations to overwhelm individuality
Scare tactics
A way of manipulating people into doing something by making them feel alarmed or fearful
Ex. Vicitum thought he helping with boxes but he drag in a cult
Obedience
Changing behavior to comply with authority
Persuasion
Focused efforts by another to change our thinking/behavior
Elevator Experiment
-Confederate faces back of an elevator
-Majority matched behavior
Normative influence
Conform due to our desire to fit in
Informational influence
Conform due to our desire to be correct
Latance + Darely
Individualistic
Is used to describe those who are more independent
Collectivist
Encourages interdependence among group members
Solomon Asch Line study
Participants were shown lines and asked to choose which ones matched in length. The correct answer was obvious, but actors in the group gave wrong answers on purpose. Many real participants also gave the wrong answer, just to fit in. This showed that people often conform to group pressure, even when they know the group is wrong.
Milgram Shock Experiment
Participants thought they were giving real shocks to another person. The person screamed in pain, but many still followed the orders. This showed people often obey authority, even when it feels wrong.
Sheriff’s Robber’s Cave Experiment
The groups competed in games, and soon started to fight and dislike each other. Later, he gave them problems that they had to solve together. Working together reduced the conflict. This showed that group conflict can be reduced by cooperation toward shared goals.
Kid Nation
A bunch of kid run a town, thought every kid will go against everyone, however the kids had fun
Standford Prison Study
Philip Zimbardo wanted to see how people behave in roles of power. He set up a fake prison and had students play either guards or prisoners. The guards became cruel, and the prisoners became stressed and upset. The experiment had to stop early. It showed that people can act in extreme ways when placed in certain roles and environments.
Peruasion
Concerted efforts to change our behavior or thinking
Central Role
When someone is convinced by logically presented facts, strong arguments, and detailed information, requiring thoughtful consideration of the message's merits rather than superficial cues (Invested discussion)
Peripheral route
When you're influenced to change your attitude or buy something based on superficial cues like attractiveness, celebrity endorsements, or emotional appeals, rather than on the actual quality or logic of the message itself (Attractiveness status)
Foot in the Door
Is a persuasion and compliance tactic in which a person who agrees to a small initial request is more likely to later agree to a larger, more significant request.
Lowball Procedure
Offers a favorable or attractive deal, gets the person to commit to it, and then changes the terms to be less favorable—usually by adding extra costs or conditions
“That’s Not All” technique
Makes an initial offer, then adds more benefits or bonuses to make the offer seem more attractive — all before you can say yes or no.
Playing hard to Get
Implies scarcity by appearing less available or less interested, thereby increasing their perceived value and desirability.
Deadline Technique
Imply time limit
Self-regulation
Limited ability to control our behavior + resist persuasion
Ego Depletion
Mental exhaustion due to overuse of self-regulation
Cognitive Dissonance
Discomfort we feel wen our action don’t match our belief
Self fulfilling Prophecy
Expectation beget reality
Cults
Usually a new, deviant religious movement
-Exploitation -Isolation -Manipulation
Deliberative Model
Message is more likely to be accepted because it comes from someone who holds a high status or is admired, leading the audience to thoughtfully consider their message.
Psychodynamic Model
That people often do things without knowing why, because of hidden feelings or needs from their past (Fulfilling subconscious needs)
Thought reform Model
How a person’s beliefs, thoughts, and behaviors can be changed through manipulation and pressure.
Omilen Control
Communication don’t talk to the outside, take control of their communitcation
Omystical manipulation
A leader makes themselves seem like a special or divine being—like a higher power or someone with secret knowledge.
Demand of Purity
A lot of rules
Cult of confession
Is when members of a group are encouraged or pressured to openly share their personal thoughts, secrets, or mistakes with the leader or the group.
The sacred science
Is when a group or leader presents their beliefs, rules, or teachings as the absolute truth or a special kind of knowledge that cannot be questioned.
Loading of language
Is when a group or leader uses special words, phrases, or jargon that carry hidden meanings or emotional weight.
Doctrine over person
Group’s strict rules or beliefs cause people to suffer, but this suffering is seen as normal or necessary after accepting the doctrine.
Dispensing of existence
The group decides who has value and who doesn’t — who deserves to belong or even exist based on their beliefs or loyalty
Exhaustion
Weakens cognitive functioning
Simply explanation for everything
“The orange knows best”
Conditional unconditional love
The group or leader claims to love and accept members no matter what — but in reality, that love depends on obedience and loyalty
New identity
lose connection outside of the world, and lose your critical thinking
Entrapment
When a group or leader makes it very hard for members to leave by creating emotional, psychological, social, or even financial barriers
Domsday Cult
Is a group that strongly believes the world will end soon, often in a dramatic or violent way, like a natural disaster, war, or divine judgment. (eschatology)
Heaven’s Gate Cult
Marshal Applewhite: He was schizophrenia, and gay so he made this cult where everyone is asexuality + celibacy
Hallbopp comet
Was a bright comet visible in 1997, which the Heaven’s Gate cult believed had a spaceship following it, sent to take their souls to a higher level. 40 died by drinking poison Kool-Aid
Scientology
L. Ron Hubbard that teaches people can reach a higher spiritual state through a process called auditing, which clears negative memories called engrams. With Tom Cruise
People’s Temple
Jim Jones, known for its message of equality and social justice. Over time, it became highly controlling and isolated its members. In 1978, the group moved to Jonestown, Guyana, where over 900 people died in a mass murder-suicide after being forced or convinced to drink poisoned punch.
Manson Family
Charles Manson in the late 1960s. He convinced his followers that a race war called “Helter Skelter” was coming and that they would survive it by following him. In 1969, Manson directed his followers to commit a series of brutal murders, including the killing of actress Sharon Tate.
Branch Davidians
A religious group led by David Koresh who claimed to be a prophet with a special understanding of the Bible. In 1993, the group was involved in a 51-day standoff with U.S. federal agents at their compound in Waco, Texas. It ended in a tragic fire that killed 76 people, including Koresh
Remnent Fellowship
Gwen Shamblin in the late 1990s, originally based on her Christian weight-loss program called Weigh Down Workshop. The group teaches that obedience to God includes controlling one’s eating and desires
NXIVM
Was a self-help and personal development organization founded by Keith Raniere in the 1990s. While it claimed to offer leadership training and personal growth, it was later exposed as a dangerous cult.
DOS
Where women were branded with his initials, controlled, and forced to provide “collateral” (like personal secrets or photos) to ensure obedience. Many were also manipulated into sexual relationships with him. Allison Mack