PROS AND CONS: Questionnaires

In what ways are they practical? (4)

They are quick and cheap

Can harvest a vast quantity of data from large samples

Participants often do not need payment

Results can be digitally processed

In what ways are they not practical? (2)

Response rates can be low

Questions can be misinterpreted due to technical language

In what ways are they unethical? (2)

Participants may be mislead

Data may be published without participants’ consent

In what ways are they theoretical? (3)

Large samples leads to representitiveness

Generalisation is possible

Data is reliable (favoured by positivists)