Unit 1: EMERGING MEDIA AND COMMUNICATION

AI-generated media

Ex: The news team labels AI-generated media so viewers know how the clip was made.

(n)

Media content, such as text, images, audio, or video, produced with artificial intelligence.

algorithm

Ex: The platform’s algorithm recommends videos based on each user’s viewing history.

(n)

A set of rules or calculations a digital system uses to process information and make decisions.

AR/VR communication

Ex: The museum uses AR/VR communication to let online visitors explore a virtual exhibition.

(n)

Communication that uses augmented or virtual reality to add digital information to, or create, an interactive environment.

audience engagement

Ex:

The livestream increased audience engagement by allowing viewers to ask questions in real time.

(n)

The interaction and involvement of an audience with content, creators, or brands.

authenticity

Ex: Followers valued the creator’s authenticity because she clearly explained which posts were sponsored.

(n)

The quality of being genuine, honest, and true rather than artificial or misleading.

credibility

Ex: A journalist can protect their credibility by checking information before publishing it.

(n)

The quality of being believable, reliable, and worthy of trust.

creator content

Ex: Short reviews and tutorials are common forms of creator content on social platforms.

(n)

Media content produced by individual online creators rather than only by established organizations.

digital literacy

Ex: Strong digital literacy helps students recognize unreliable AI-generated information

(n)

The ability to use digital tools and to find, evaluate, create, and communicate information effectively.

emerging media

Ex: Podcasts, livestreams, and immersive platforms are examples of emerging media.

(n)

New and developing digital, interactive, and technology-based forms of communication

influencer

Ex: The brand chose an influencer whose followers were interested in sustainable products.

(n)

An online personality who can affect an audience’s opinions, interests, or buying decisions.

influencer marketing

Ex: Responsible influencer marketing clearly identifies paid partnerships.

(n)

The promotion of products, services, or ideas through people who have influence over an online audience.

livestreaming

Ex: The university used livestreaming so students could follow the seminar from home.

(n)

The broadcasting of video or audio over the internet as an event is happening.

media literacy

Ex: Media literacy helps users distinguish reporting from paid promotion.

(n)

The ability to access, understand, analyze, and evaluate media messages critically.

metaverse

Ex: Students entered a metaverse classroom and discussed the lesson through digital avatars.

(n)

A shared virtual environment in which people interact through digital identities and technologies

misinformation

Ex: Users should verify a viral claim before spreading misinformation.

(n)

False or inaccurate information that can mislead people, whether or not it is shared intentionally

online community

Ex: The online community shares practical advice about ethical technology use.

(n)

A group of people who communicate online because they share an interest, purpose, or identity.

recommendation system

Ex: The podcast app’s recommendation system suggests new episodes based on listening habits.

(n)

Technology that predicts and suggests content, products, or services a user may prefer.

social media platform

Ex: A social media platform can spread public information quickly during an emergency.

(n)

An online service where users create, share, and respond to content and interact with others.

transparency

Ex: The company improved transparency by explaining how its AI tool collected and used data.

(n)

The practice of being open and clear about how information, decisions, or content are produced

user-generated content

Ex: Customer photos are a common type of user-generated content in online campaigns.

(n)

Content created and shared by ordinary users of a platform rather than by the platform itself.

platform-based news

Ex: Many young adults discover platform-based news through creators before visiting a news website.

(n)

News distributed or accessed mainly through digital platforms and their systems.

short-form video

Ex: A short-form video can explain a simple idea quickly but may oversimplify a complex issue.

(n)

A brief video designed for quick viewing, usually on a social media platform.

synthetic content

Ex: The platform added a warning when it detected realistic synthetic content.

(n)

Digital content generated or substantially altered by technology, especially artificial intelligence.

participatory communication

Ex: Online forums encourage participatory communication between universities and students.

(n)

Communication in which audiences actively create, comment on, and respond to information.

fragmented attention

Ex: Constant notifications can create fragmented attention and make careful reading more difficult

(n)

A state in which attention is divided among many channels, messages, or activities.