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Reasons for financial accounts
financial institutions require it - shows ability to meet interest payments and if it is able to secure investment
investors - will facilitate their decisions with respect to acquiring an interest in the firm
owners will want access to detailed financial information regarding the financial position of the firm
Usefulness of Income Statement
enables management to make decisions - able to see the profit made which may influence decision son future expenditure
investors can see if they should invest their money in the business - if profitable attracts future investors
management can use it to monitor the progress of the business and allows comparisons to be made between financial years
employees can see how much profit was made - is the business in a strong position to increase wages - increased job security
Difference between cash and profit
cash is the flow of money both into and out of a business
profit is the money left over after all expenses have been paid
Evaluation of company accounts
Benefits
showcase good performance and ability to meet interest payments on prospective loans
attract potential investors to the business
compare performance against set targets - assist with forward planning and future decisions
Drawbacks
concentrates on quantitative issues affecting business and, therefore, may be limited in evaluating overall performance
general not available until months after the end of the accounting year - lacking in relevancy - fast-changing nature of the business environment
difficult to compare performance of firm with competitors as they may have different accounting policies
Return On Capital Employed
net profit before interest ——————————— x100 Total assets - total liabilities
Compares the operating profit to the capital invested acting as a benchmark of returns on investment
IMPROVED BY:
increasing operating profit without raising further capital
reducing the amount of capital employed - repaying some long term debt
e.g. 28% = 28p for every £1
Gross profit margin
Gross Profit ————— x100 Sales
Indicates the profitability of trading operations. Represents funds available to meet operating expenses of the business
IMPROVED BY:
reducing cost of sales - cheaper supplier or economies of scale
Increase selling price
Raising sales revenue - keep cost of sales the same
Reduce price in an elastic market Raise the price in an Inelastic market
e.g 67% - for every £1 67p remains after all direct costs have been deducted
Net Profit margin
Net Profit before interest ——————————— x100 sales
indicates profitability and how successful the business is in managing costs and keeping them under control
IMPROVED BY:
higher selling price
higher control of costs particularly indirect costs
e.g. 17% for every £1 17p remains after all direct and indirect costs have been paid
Current ratio
Current assets ——————— = X:1 Current liabilities
measures the ability of the firm to meet its short-term debt requirements.
TOO HIGH: too many resources tied up in unproductive assets which could be invested more productively
TOO LOW: may not be able to pay back its debts
IMPROVED BY:
Bring in more cash by:
sell underutilised non-current assets
raising more share capital
increasing long-term borrowings
postponing planned investment
Gearing
Non current liabilities —————————— x100 ordinary shareholder funds - non current liabilities
examines the extent to which the business is dependent on borrowed money - concerned with long term financial position of the company
IMPROVED BY:
RAISING -
buy back more ordinary shares
issue more preference shares
issue more debentures
obtain more loans
REDUCING -
issuing more ordinary shares
redeeming debentures
retain more profits
repay loans
High Gearing ratio
Borrowed a lot of money in relation to total capital
Benefits:
relatively few shareholders - easier to hold control of firm
benefit from cheap source of finance when interest rates are low
time of high profit - interest repayments = much lower than shareholder dividend requirements - firm can obtain much more profit for future expansion
Low Gearing ratio
Raised most of its capital from shareholders - share capital and retained profits
Benefits:
Permanent share capital therefore lower risk of creditors forcing the business onto liquidation
avoid difficulties paying increased interest rates on borrowed capital when interest rates are high
Earnings per share
Profit after tax ——————— = X Pence Number of ordinary shares
indicates the profitability of the company in the first instance.
compare to previous years to have better insight into profit movements experienced over time on a per share basis
Return on equity
Profit before tax - preference dividend ————————————————— x100 Ordinary share capital + reserves
used to measure return on funds contributed by shareholders as represented by equity in the business.
should be compared to other measures of return or previous accounting periods
Ratios as a method of analysis
Benefits:
assist user to identify areas of potential strength/weakness - facilitate decision making
predict potential earnings
financial comparisons to be undertaken over time or with separated entities to evaluate performance
used to identify and explain trends in relation to specific areas of performance
Drawbacks:
not representative of entire performance over time - only a snap shot
comparison with other companies may be different due to different accounting policies
ignores qualitative factors e.g. economic climate, industrial relations
impact of inflation is not properly reflected - may impact analysis
Factors affecting ratios
inflation
performance
competitors performance
yearly comparisons
management changes
reputation
product quality
human relations - customer service
Payback
Length of time that it takes for an investment to pay for itself from the net returns provided by that particular method
Benefits:
easily understood - straightforward
takes into account of all cash flows
good for screening projects
emphasising speed of return - popular in rapidly changing markets
Drawbacks
ignores revenue or costs that occur after payback has been reached - don’t consider overall net return from project. May ignore most profitable option
doesn’t consider current value of cash - time value - not taken into account
values future costs and revenues at same value as current costs and revenue
encourage short termism
AO4: useful if aim is survival, money in quickly, useful in poor economic conditions
Net Present Value
The net return on an investment when all revenues and costs have been converted to their current worth.
Benefits:
calculations should be straightforward
takes into account all cash flows
only method that considers the time value of money
gives a precise answer- +ve should be taken
Drawbacks:
difficult to determine discount rate - interest rates can change
difficult to accurately forecast annual cash flows throughout project life span - depends on quality of market research
time-consuming and more difficult to calculate
more difficult to understand than other approaches - management could distrust conclusions
Cash Flow Forecast
Benefits:
enables management or owner to plan expenditure
shows amount required and when it is needed any business wishing to borrow money can see how much needs to be borrowed and how long.
inspires confidence by setting targets
Drawbacks:
inexperience
unexpected costs
inaccurate assumptions
Qualitative Factors
Economic- funding may not be available from capital providers or possible recessionary conditions - save money in short term
Personnel - machinery - level of training needed, safety of the machine - redundancies - low morale and poor motivation
Technical- invest in up to date equipment - improve productivity therefore increasing staff redundancy.
Environmental- environmental concerns may disrupt projects, protests from pressure groups and community.
Legal- breach of legislation, consumer protection laws, health and safety
Image- consider influence of project on public image and relations, ethical is not a legal requirement
Decision tree analysis
Advantages:
encourage a quantitative approach - may improve results and process can be computerised
useful when similar scenarios have occurred before so realistic estimates of probabilities and financial returns can be made
set out a problem clearly encouraging a logical approach to decision-making
encourage a careful consideration all alternatives
Disadvantages:
difficult to get accurate and realistic data in order to estimate probabilities
ignores constantly changing nature of business environment
quite easy for management bias to influence estimates of probabilities and financial returns - manipulate data
may lead to managers taking less account of important qualitative decisions