IDFX 2 II. Pre-Design 15%

Establish Best Practices of Design, Market Sectors and Market Analysis, Universal Design, Signage and Wayfinding, Appropriate Material Usage of Application, Research Methods and Contextual Influence, Client Expectation, goals and visioning, and determine design intent.

Most critical Drivers of design

Values and goals

at minimum, a program includes:

A statement of goals and objectives including client functional requirement.

A list of programmed spaces and areas.

Preliminary project cost estimates and a project schedule.

The designer systematically identifies the client’s values and goals to ensure that the design align with their vision and priorities, typically involving:

in depth interviews, charrettes, and visioning or discussion sessions.

questionnaires and stakeholder survey that capture both quantitative data and qualitative insight.

project goals and design decisions

project goals and objectives: broad statements that define the “why” of the project - what the client is ultimately trying to achieve

design decisions - “what” should be evaluate against these goals to maintain a clear and focused direction.

foundation of design intent:

business or lifestyle (brand, wellness, staff retention and revenue targets)

functional needs

budget, schedule and phasing

cultural, sustainability and maintenance preference

the designer translates expectations into measurable criteria that can be tested against the final design, which involves:

client’s vision and nuances

current usage of building and pain points

synthesizing information into a programmatic concept

programmatic concept

achieve and set a benchmark for evaluating whether the final design meets both immediate requirements and future needs.

visioning - design intent

articulate the clients’ aspirations at a high level:

imagery and precent studies

mood boards and keywords

early discussions of values, culture and desired user experience

design concept

describe the creative strategies, spatial organization and aesthetic approaches used to accomplish those goals while maintaining clear design intent

programmatic concept

focus on the client’s specific goals and desired results

successful aesthetics

express the project’s concept and support the client’s identity

use scale, proportion, rhythm, balance, emphasis and harmony to guide decision making

maintain integrity and simplicity rather than relying on trends or superficial decoration

guideline for developing strong aesthetic judgement:

prioritize integrity and authenticity over imitation

understand and apply the element and principle of design

observe nature for lessons in proportion pattern and color

study historical and contemporary styles to recognize precedents and context

stay current with professional journals and magazines

emphasize simplicity, timelessness and quality

elements of design

• lines

• shape and form

• scale

• color

• texture

• pattern

• light

• space

principles of design

• balance

• rhythm

• emphasis and focus

• contrast and variety

• harmony and unity

• proportion

simultaneous contract

joseph albers’ - the same color can appear different depending on its surrounding

Munsell color system

• hue: the basic color family (blue, red, green, etc)

• Value: degree of lightness or darkness relative to black and white

• chroma: the intensity or saturation of a hue - how pure or muted it appears

monochromatic schemes

use a single base color and incorporate its various tints, shades and tones

analogous schemes

use 3-5 hues adjacent on the color wheel. create harmony and a unified, calming effect (blue-blue-green-green)

complementary schemes

pair two colors positioned directly opposite each other on the color wheel (blue-orange or red-green)

triad schemes

use three hues evenly spaced on the color wheel (red-yellow-blue)

tetrad (double complementary) schemes

uses 4 colors in two complementary pairs (blue-range and red-green)

informational hierarchy

the organization of content by importance so users can easily understand and navigate information

visual hierarchy

how design elements guide the eye through a composition (Gestalt theory)