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Hormones
Chemicals released by specific glands in the body to regulate medium- and long-term changes in the body
They are released directly into the bloodstream, yet hormones may act as neurotransmitters and attach to post-synaptic receptor sites when they act on the brain
Our chosen hormone
Cortisol
Doesn’t affect heart rate. Helps control blood sugar, regulate metabolism, reduce inflammation, and assist with memory formation.
!Moderate levels of cortisol help in the consolidation and retrieval of memories! However, high levels of cortisol - or sustained levels of cortisol - impair memory retrieval.
Cortisol in threatening scenario
Hypothalamic-pituitary-adrenal axis – or HPA axis.
Stimulus threat → hypothalamus responds by activating pituitary gland → releases a hormone that activates the adrenal glands→ cortisol is released into the bloodstream.
Cortisol dumps glucose into your bloodstream to provide energy — important part in the ‘fight or flight’ response. (Help humans survive in the face of danger so that they can quickly escape an immediate threat)
Hormones - Study
Newcomer et al (1999)
Newcomer et al (1999) AIM
To investigate whether high levels of the stress hormone cortisol interfere with verbal declarative memory.
Newcomer et al (1999) PROCEDURE
Sample: 51 Employees or students at Washington University Medical Centre
4 days - double-bling laboratory experiment. Participants were matched with age and gender to the conditions
High level of cortisol (daily pill of 160mg) – major stressor
Low level of cortisol (40mg of cortisol) – minor stressor
Control condition with identical placebo pill
Participants were asked to listen and recall a paragraph of prose. Each day: 3x with a new equally difficult paragraph of prose.
Participants were tested: BEFORE cortisol, 1 day later, 4 days later, and again 6 days later (no longer taking cortisol)
Newcomer et al (1999) RESULTS

Highest level of cortisol = worst performance in memory task.
However, after stopping the hormone, participants in the high cortisol condition returned to normal.
No statistical difference between the low dose and placebo groups on any day of testing. Researchers claimed that performance increased over time for these two group due to practice effect or procedural learning
Newcomer et al (1999) FINDINGS
High cortisol levels impaired memory task performance; however, this change was not permanent. According to Newcomer et al, the results demonstrate a clear link between levels of cortisol and memory performance.
Pheromone
A secreted or excreted chemical factor that triggers a social response in members of the (usually) the same species. In humans, they are called PUTATIVE CHEMICAL CUES, as scientists have yet to identify any human pheromones or a way to process them
Our chosen pheromone
(Androstadienone) AND - male semen and sweat
(Estratetraenol) EST - female urine
→ Effect on attraction however not overtly. Heightens sympathetic arousal, alters levels of cortisol, and promotes a positive mood state in females. AND is found to activate the hypothalamus in heterosexual females and homosexual males, but not in heterosexual males or homosexual females. EST is the female equivalent of this steroid.
However humans is our lack of a functional vomeronasal organ [VNO] and an accessory olfactory bulb. Without the anatomical ability to detect the scent of a pheromone, it is unclear how a pheromone would affect human behavior.
Pheromones - Study
Zhou et al. (2014)
Zhou et al. (2014) AIM
To investigate the effect of AND and EST on heterosexual and homosexual men and women
Zhou et al. (2014) PROCEDURE
Sample: 4 groups of 24 of homo or heterosexual men or women
Ps watched stick figures walking on a screen and determined their gender - called teh point light walker tas (PLW). Simultaneously exposed to the smell of cloves. there wer ethree conditions
1) And
2) Est
3) Control
Counterbalancing was donen to control for order effects
Zhou et al. (2014) RESULTS
When hetero FEM and homo MALE were exposed to AND = higher rate of identifying the stick figure as “masculine” than the control group.
AND had no significant effect on heterosexual men or lesbian women.
When hetero MALE were exposed to EST = they systematically biased toward perceiving the walkers as more feminine. The effect was NOT statistically significant in homo FEM.
Zhou et al (2014) FINDINGS
AND and EST may have some effect on human sexual behavior.
The researchers concluded that pheromones influence the communication of gender information in a sex-specific manner.