Google Analytics Admin Menu Flashcards

Flashcards about Google Analytics Admin Menu

Admin Menu

An essential tool to manage users, accounts, properties, and data streams in Google Analytics.

Administrator Role

Allows full control of the account, including adding additional users.

Analyst Role

Allows the user to create and edit dashboards and reports, but not edit account and data settings or manage user permissions.

Marketer

Role that can create, edit and delete audiences, conversions, attribution models, events and look-back windows.

Editor role

Have full control of the settings of the account and its properties, but editors can't manage users.

Viewer role

Can see settings and data, and they can change the data that they see in reports, like adding comparisons or adding a secondary dimension.

None role

Have no role for this account or property, but they may have a role for a related account or property.

No revenue metrics

Revenue metrics from customer purchases are unavailable

No cost metrics

Cost metrics from online advertising and marketing investments are unavailable.

The Bin

Where deleted data streams, properties, or accounts are held for 35 days before permanent deletion.