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10 Terms

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Naturalistic Observation

Describing behaviors in natural settings where the observer is unobtrusive or habituation is assumed.

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Participant Observation

Method where the experimenter joins the group being observed to gather data.

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Emic Perspective

An insider perspective in anthropology that attempts to understand a phenomenon from the viewpoint of those directly involved.

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Etic Perspective

An outsider perspective that uses existing theories to describe or explain observed phenomena.

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Observer Bias

A form of bias that occurs when researchers' expectations influence their observations.

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Thematic Analysis

Method of identifying patterns of responses in qualitative data through a series of defined steps.

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Archival Research

Research involving data that was previously collected for other purposes, often involving content analysis.

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Meta-Analysis

A statistical analysis that combines the results of multiple studies related to a similar topic to evaluate the consistency and size of effects.

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Reactivity

Changes in behavior by participants that may occur when the observer is present, often mitigated by unobtrusive measures.

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Factor Analysis

A statistical method used to identify what tests or items cluster together to form factors.