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Why disruptions are the new normal, so market environment is changing?
inflation increase
labor shortage (Arbeitskräftemangel)
increase of labor violations (Arbeitsverstoß)
the entire German truck fleet is electric
less truck drivers
increasing CO2 price
→ new opportunities and Risks - data driven optimization and process automation
Explain the Innovator´s Dilemma.
Performance depends on time:
At the beginning there is a existing paradigma
emergence → growth → maturity
Problem: ater maturity there is decline → but to make new paradigm it should growth

What are five key trends in 2026?
Edge computing
AI
Cybersecurity by design
Sustainability
AOI-First Supply Chain
→ trends enable autonomous driving, physical AI and connected Workers augmented Reality
What do customers want?
Visibility
Sustainability
Automation
What is the difference between Business Model Canvas and Business Model Dalta?
Business Model Canvas:
Cost Structure and Revenue Streams
Business Model Delta:
Cost Structure + Revenue Structure + Required Profit