Sport Marketing

Revenue = Market * ___

Consumption

Research is important for sport marketers because it changes opinions into recommendations? T or F

True

What is the focus on producing and selling of goods instead of identifying and satisfying the wants and needs of a consumer?

Marekting Myopia

____ = Benefits - Costs

Satisfaction

The two types of sport marketing are marketing of sport and marketing ___ sport

via

Costs include travel time, opportunity costs, ease of access, and prices? T or F

True

The escalator is a visual representation of a sport attendee’s consumption? T or F

True

Revenue is the most important thing to a sport organization? T or F

False

Which is NOT one of the seven Ps?

Payroll

What are the seven Ps?

• Product

• Price

• PLace

• Promotion

• People

• Process

• Physical Evidence

Which is NOT a factor that makes sport marketing unique?

It creates a tangible product

Marketing Myopia

Producing and selling goods and services rather than identifying and satisfying the needs and wants of consumers and their markets

Marketing of sport

Events, sporting goods, activities

Marketing via sport

Non-sport related products - think access to consumer

What does SMART stand for?

Specific

Measurable

Attainable

Realistic

Time bound

Is this a SMART objective: the Red Dragons want to sell 50-1,000 women’s ice hockey t-shirts during the next hockey season; T or F

False

The two factors in a SWOT analysis that are internal to the organization are:

SW (Strenght & Weaknesses)

Which should be completed first: SWOT or PEST?

PEST

Which is not a type of external contingencies?

Company mission statement

Sport marketing research is the systematic process of collecting, analyzing, and reporting information to enhance decision making throughout the strategic sport marketing process. T or F

True

Which is NOT a part of questionnaire design

Competitive data

What is the design of a questionnaire?

• Sampling

• Reliability

• Randomness

• Evaluation

Where is the location to find participation data to create your recommendation?

SBRnet

Which is the location to find a peer-reviewed academic journal?

Sportdiscus

A proper AFA citation includes EBSOhost link? T or F

False