Compelling sense of immediacy or time-sensitivity that drives individuals to act swiftly or prioritize certain actions
2
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Social Proof
Psychological phenomenon where individuals look to the behaviors and actions of others to determine their own decisions or actions in similar situations
3
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Scarcity
Psychological pressure people feel when they believe product, opportunity, or resource is limited or in short supply
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Likability
It is associated with being nice, friendly, and socially accepted by others
5
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Fear
Feeling afraid of someone or something, as likely to be dangerous, painful, or threatening
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Authority
The power or right to give orders, make decisions, and enforce obedience