an **overgeneralized belief about a particular group of people**
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prejudice
a **preconceived judgment** toward a certain person based on their group
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discrimination
the **unjust treatment** toward a person **based on the group** they belong to
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reference groups
groups we **compare** ourselves to when **evaluating** behavior
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relative deprivation
perception by a person that the **amount of a desired resource** they have is **less in comparison to the reference group**
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downward social comparison
when people **compare** themselves to **those less proficient to make themselves feel better**
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spotlight effect
**overestimating** others’ noticing and evaluation of **our appearance and performance**
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false consensus effect
overestimating how much other people **share our beliefs and behaviors**
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self-perception theory
people develop their attitudes by observing their own **behavior** and then concluding what **attitudes** must’ve caused it
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ingroup bias
the tendency for humans to be **more helpful and positive** towards members of their own group rather than an outgroup
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outgroup bias
**negative categorizations, feelings, and ideas** about people who aren’t part of a person’s ingroup
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outgroup homogeneity effect
the tendency to view an outgroup as **homogeneous (same),** whilst their ingroup is **heterogeneous (varied)**
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self-fulfilling prophecy
own beliefs lead you to **act in ways that fulfil our expectations**
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cognitive dissonance
**mental discomfort** a person experiences who holds 2 or more **contradictory beliefs,** ideas, or values
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fundamental attribution error
bias in which one only focuses on others and believes their **negative behavior is due to internal attributions,** whereas their **positive behavior is due to external attributions.**
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self-serving bias
bias in which one only focuses on themself and believes their **negative behaviors are due to external attributions,** whereas their **positive behavior is due to internal attributions**
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actor-observer bias
bias in which one believes their **own negative behaviors are** due to **external** attributions while **others’ are internal** attributions. in addition, they believe **their own positive behaviors are** due to **internal** attributions while **others’ are external** attributions
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norm of reciprocity
the rule that we should **pay back what we receive** from others
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foot in the door technique
getting a person to **agree to a large request** by first having them **agree to a smaller one**
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door in the face technique
getting a person to **agree to a second, more reasonable request** after asking a **large one** that they’ll most likely turn down.
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social loafing
exerting **less effort** when working on a task in groups than individually
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social facilitation
the presence of others improves one’s performance
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social impairment
the presence of others hinders one’s performance
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group polarization
the tendency for groups to make **more extreme decisions** than the **initial inclination** of each individual member
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group think
when a group prioritizes **harmony and conformity** over **critical thinking and decision making**
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bystander effect
people are **less likely to provide needed** help in groups than individually
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diffusion of responsibility
when others are present, one is **less likely to take responsibility**
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deindividuation
the loss of **self-awareness** and **personal identity** when in groups due to **perceived lack of accountability**
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social norms
the perceived informal, unwritten rules that define **acceptable and appropriate actions**
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normative influence
when people conform to social norms **for fear of negative social consequence**
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informational influence
when people conform in unclear situations **because they’re unsure what to do**
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mere-exposure effect
**repeated** exposures to a stimulus **promotes greater liking of it.**
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behavioral approach
the influence of behavior through **observation, rewards + punishments**, and making associations
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cognitive approach
the influence of behavior through **problem solving, mental processes, and decision making**
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sociocultural approach
the influence of behavior through societal and cultural factors: family, peers, gender, religion, and ethnicity
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psychodynamic approach
the influence of behavior through **unconscious urges** + impulses and **repressed memories of childhood trauma**
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humanistic approach
the influence of behavior through the belief that humans are **inherently good** and we want to **reach our potential;** we have self concept and free will
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constructive memory
using **existing knowledge, schemas, and experiences** to fill in gaps of information during encoding + retrieval
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context dependent memory
remember information **best in similar locations**
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mood congruency
information is best recalled if a person’s emotional state is **similar to the emotional state/tone of processing**
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representative heuristic
**mental shortcut** where someone makes a decision based on **how something fits their schema** or prototype of a concept
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availability heuristic
**mental shortcut** based on how **readily relevant** instances come to mind due to recent experiences
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framing
decision making can be affected by how choices are structured
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prototype
the best example of a category (icon of schema)
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reliability
**consistency** of scores
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validity
how well a tool (test) assesses what it’s accurately aimed to measure
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stereotype threat
when worry about **conforming** to a negative stereotype leads to the **underperformance on a task** by a member of the stereotyped group
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openness
receptive to new ideas, creative, and broad in interests