COM Exam Study Guide

What does the Clever Hans phenomenon illustrate about communication?

It demonstrates how nonverbal cues can convey meaning, highlighting the importance of nonverbal signals in communication.

According to the NCA, how is communication defined?

People generate meaning through various contexts, cultures, channels, and media.

What analogy does Kenneth Burke use to describe communication?

He likens communication to drama, suggesting that language shapes our perception of reality and is a form of symbolic action.

What is intrapersonal communication?

Communication that involves personal thoughts and feelings, existing only within oneself.

What is the main difference between interpersonal and group communication?

Interpersonal communication is direct one-on-one communication, while group communication involves small groups of three or more individuals.

What characterizes the public form of communication?

Public communication involves one person communicating with a larger audience.

How does mass communication differ from other forms of communication?

Mass communication involves one person communicating with many through various media.

What does the Transmission Model of communication entail?

A one-way model with one sender/encoder, a channel transmitting signals, one receiver/decoder, and is subject to noise.

What is the Two-Step Flow Model related to mass media communication?

It involves opinion leaders who communicate messages to followers.

In what way does the Interactional Model differentiate communication?

It distinguishes between sender and receiver, allowing for turn-taking in communication.

What is the essence of the Transactional Model of communication?

It involves the simultaneous sending and receiving of messages.

What does the Space Bias imply in communication according to Harold Innis?

Space Bias reaches an audience quickly and easily but is often temporary.

What does Time Bias ensure in communication?

It ensures durability and the long-lasting nature of media.

What does the Ritual Model of communication, introduced by James Carey, emphasize?

It posits that communication serves to foster connections, share culture, and create meaning, rather than just to inform.

What defines the Collective Communication Model?

It involves multiple senders and receivers who are interdependent, mutual, and collective in their communication processes.

What are carriers in communication theory?

Carriers are the physical mediums through which messages are transmitted, such as written text, audio, or visual elements.

What role do conduits play in communication?

Conduits are the channels or pathways through which information travels, enabling the transfer of messages from one sender to multiple receivers.

How does oral culture influence communication?

Oral culture emphasizes spoken word, storytelling, and interpersonal interactions, relying on memory and personal connections rather than written documentation.

What distinguishes literal culture from oral culture?

Literal culture refers to communication and understanding formed through written texts and documented information, whereas oral culture relies on verbal sharing and memory

What is language in the context of communication?

Language is a system of symbols and rules used to convey meaning, facilitating communication among individuals.

What are dialects?

Dialects are variations of a language that include distinct vocabulary, grammar, and pronunciation, often associated with specific geographic regions or social groups.

How do accents enhance communication?

Accents are the distinctive pronunciations of words that can indicate geographic origins or social identity, impacting how spoken communication is perceived.

What is secondary orality?

Secondary orality refers to the resurgence of oral communication in the digital age, facilitated by technology such as audio and video, blending aspects of both traditional oral cultures and written communication.

Who is Walter Ong and what is his contribution to communication studies?

Walter Ong was a communication theorist who emphasized the differences between oral and written cultures,

What is Haka?

Haka is a traditional war dance or challenge in Māori culture, characterized by vigorous movements and chanting, often performed to honor guests or mark important occasions.

Who are the Mokens?

The Mokens are an indigenous sea-faring community from Thailand and Myanmar, known for their unique oral traditions and knowledge of the sea.

What is speech in the context of communication?

Speech is the verbal expression of thoughts and ideas, an essential form of communication that can take various forms, including formal and informal discourse.

What are ceremonial speeches?

Ceremonial speeches are formal addresses delivered during significant events or occasions, often characterized by elevated language and emotion to mark the importance of the moment.

What is oral history?

Oral history is the practice of collecting, recording, and preserving firsthand accounts and narratives from individuals, providing insight into personal experiences and cultural heritage