Introduction to Strategic Communications midterm

studied byStudied by 0 people
0.0(0)
get a hint
hint

morals

1 / 126

127 Terms

1

morals

personal values; internal, personal evaluation of right/wrong (judge ourselves by personal sense of morality)

New cards
2

ethics

social application of personal moral values; standard of moral conduct in relations to others; conformity of actions (judge others according to social code of ethics)

New cards
3

developing personal ethics

people (parents), culture (environment raised in city/rural), philosophy (theology), law (professional codes of ethics), religion

New cards
4

Aristotle "Golden Mean"

avoid extremes seek middle gored moderation best

New cards
5

Deontological "Duty-based"

act according to universal moral duties; Kant's "categorical imperative", moral rules = universally applies, absolutist; no exceptions

New cards
6

Teleological "Consequence-based"

produce the best consequences, minimize harm; egoist (self-interest) vs. utilitarian (greatest good for greatest number of people)

New cards
7

role of ethics in business

  • affects profits

  • affects organization's reputation

  • affects employee/leader stress and employee well-being

  • affects ability to hire

  • helps avoid lawsuits and government regulation

  • promotes trust by consumers, employees, suppliers and other stakeholders

New cards
8

ethical issue

an identifiable problem, situation, or opportunity that requires a person to choose from among several actions that may be evaluated as right or wrong, ethical or unethical; conflict of interest, fairness and honesty, communication, privacy

New cards
9

conflict of interest

person must choose wether to advance his or her own personal interests or those of others

New cards
10

fairness and honesty

heart of business ethics and relate to the general values of decision makers

New cards
11

communication (ethical issue)

truthfulness about product safety and quality are important

New cards
12

privacy

??? the right of people not to reveal information about themselves

New cards
13

consumer bill of rights

  • right to safety

  • right to be informed

  • right to choose

  • right to be heard

New cards
14

right to safety

a business must not knowingly sell anything that could injury or harm; defective products

New cards
15

right to be informed

consumer's right to review full info about a product--ingredients, risks

New cards
16

right to choose

variety of products and services at competitive prices; fair prices

New cards
17

right to be heard

by government and companies about product concerns and interests

New cards
18

pyramid of social responsibility

  • voluntary responsibilities

  • ethical responsibilities

  • legal responsibilities

  • economic responsibilities

New cards
19

voluntary responsibilities

being a "good corporate citizen"; contributing to the community and quality of life

New cards
20

ethical responsibilities

being ethical; doing what is right, just, and fair, avoiding harm

New cards
21

legal responsibilities

obeying the law (society's codification of right and wrong); playing by the rules of the game

New cards
22

economic responsibilities

being profitable

New cards
23

roles and functions

  • marketing

  • advertising

  • public relations

  • community relations

  • internal communications

  • employee training

  • event management

  • digital media

New cards
24

commonalitites

alignment with organization's strategic goals, creating a positive image, writing-creativity, importance of research and analysis, vision and leadership

New cards
25

marketing

identities customer's desires/needs, research, product, design, customer support hotline

New cards
26

advertising

create brand awareness, design promotional messages, determine media channels, assess campaign effectiveness

New cards
27

public relations

manage organization's image/reputation to public, press releases, responds to crisis situations

New cards
28

community relations

enables with local community, philanthropy, good corporate citizen

New cards
29

internal communications

keep employees formed about company goals, newsletters, intranets

New cards
30

event management

-internal: company events, United Way Drive -external: product promotion

New cards
31

employee training

determine employee training needs, design & develop programs, print & web-based

New cards
32

digital media

  • internal: company intranet, executive presentations

  • external: website, use of social media to promote company

New cards
33

strategic communication

goal-oriented communication, purposeful, boundary-spanning in organizations

New cards
34

communication

process of creating share meaning; inform, educate, persuade, bias for action

New cards
35

intrapersonal communication

self-talk, communicating with self

New cards
36

interpersonal communication

interaction with other people

New cards
37

human communication

  • small group communication

  • public communication

  • mass communication

  • computer-mediated communication

New cards
38

small group communication

communication among a small number of people who share a common purpose or goal, who feel connected to each other, and who coordinate their behavior

New cards
39

public communication

communication directed at an audience that is larger than a small group

New cards
40

mass communication

the process of creating shared meaning between the mass media and their audiences

New cards
41

computer-mediated communication

the exchange of messages carried through an intervening system of digital electronic storage and transmitted between two or more people

New cards
42

philanthropy

??? charity; a desire or effort to promote goodness, charitable donation to public causes

New cards
43

corporate social responsibility (CSR)

??? the notion that corporations are expected to go above and beyond following the law and making a profit

New cards
44

benefits communication

??? personal benefits, professional benefits, and social benefits

New cards
45

Shannon-Weaver Linear Model Transmission

info source (message) transmitter (signal) channel (noise) receiver (received signal message) destination

New cards
46

Transactional Model

  • coding: sender <-- --> receiver

  • two-way communication

  • message, feedback, noise

  • field of experience/context

New cards
47

source

sender of the message, objects that encode message data and transmit the information, via a channel, to one or more receivers

New cards
48

receiver

person who gets the message and tries to understand what the sender actually wants to convey and then respond accordingly

New cards
49

encoding

sender consciously attaches meanings to symbols from feelings and ideas, creating the message

New cards
50

decoding

receiver interprets and creates an understanding of the message

New cards
51

channel

the medium, mean, manner, or method through which a message is sent to its receiver

New cards
52

message

information conveyed by words, and/or other signs and symbols

New cards
53

noise

affects sender's meager, may prevent message from reaching receiver accurately

New cards
54

feedback

the receiver's response to a message that gives communicator an idea of how the message is being received and whether it needs to be modified

New cards
55

context/environment/fields of experience

circumstance, environments, life experiences (values, attitudes), that communication is taking place

New cards
56

physical/external noise

factors outside the receiver (static on phone, noisy room, pop up ads)

New cards
57

physiological noise

biological impairments (unable to hear high-pitched sounds; eyesight)

New cards
58

psychological/cognitive noise

internal framing (accuracy of schemas) (preconceived ideas, biases, close-minded)

New cards
59

semantic noise

sender and receiver have different meaning systems (dialect differences, jargon, "medicalese")

New cards
60

research

asking questions and finding answers, a systematic attempt to discover something, used to describe explain or predict, use scientific and systematic methods to uncover patterns in the lives of people

New cards
61

inquiry

pursuit of knowledge

New cards
62

little "r" vs. big "R"

informal vs. formal inquiry

New cards
63

informal inquiry

ask friends, online reviews, observation

New cards
64

formal inquiry

systematic survey, focus groups, taste test

New cards
65

Rowland's framework for inquiry

context, research question (area of interest), methods, findings (are of interest), implications, all contained by beliefs, assumptions, values

New cards
66

qualitative research

research that relies on what is seen in field or naturalistic settings more than on statistical data; interview, focus groups, populations, experimental

New cards
67

quantitative research

research that collects and reports data primarily in numerical form; surveys, experiments, descriptive

New cards
68

generalizability

from sample to population; quantitative research

New cards
69

transferability

from one situation to a similar one; qualitative research

New cards
70

empirical

based on observation or experience

New cards
71

paradigm

something we know is true

New cards
72

objectivist/rationalist

reality is independent of the observer, isolate variables

New cards
73

subjectivist/naturalist

observer cannot be separated from reality, explore holistically

New cards
74

types of research

experiments, correlation, meta-analysis, descriptive, evaluation, action research

New cards
75

population

(in quantitative research), means all people who share the characteristics considered important in a study

New cards
76

sample

a subset/part of the population, represent the population

New cards
77

evaluation

gauging the extent to which the marketing objectives have been achieved during the specified time period; the making of a judgment about the amount, number, or value of something, assessment

New cards
78

proprietary research

research conducted by a company that is not shared with the public

New cards
79

peer reviewed/refereed research

research that meets rigorous review

New cards
80

characteristics of good research

requires evidence (data), systematic, minimize bias (objective), must be part of public record, generalizable/transferable

New cards
81

requires evidence (data)

empirical: observation, measurement

New cards
82

systematic

study is repeatable/replicable, trust measurements; claims can be tested

New cards
83

minimize bias (objective)

avoids introducing error; triangulation

New cards
84

must be part of public record

so others can repeat, challenge, find errors, correct

New cards
85

generalizable/transferable

extend to new situations; requires multiple studies

New cards
86

strategy

long terms goals, innovative idea, plan of action

New cards
87

key purpose of strategy

  • clarity about organizational goals

  • buy-in for change efforts

  • consistency of messaging

  • need for innovation

  • public demand for transparency

New cards
88

situation analysis

analyze past events, current conditions, future trends

New cards
89

SWOT analysis

strengths, weaknesses, (internal); opportunities, threats (external)

New cards
90

force field analysis

??? a technique for determining which forces drive a proposed change and which forces restrain it

New cards
91

strategic positioning

performing different activities from those of rivals, or the same activities in a different way; attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company

New cards
92

vision

?? what you want to accomplish, desired future position of company

New cards
93

mission

?? approach towards vision

New cards
94

levels of planning within an organization

???

New cards
95

planned strategy

the strategy the managers intend to implement

New cards
96

emergent strategy

unplanned responses to unforeseen circumstance

New cards
97

corporate level

CEO, Board of Directors, Corporate staff; the level in an organization where top management directs overall strategy for the entire organization

New cards
98

SBU (strategic business unit)

divisional managers and staff; a subgroup of a single business or collection of related businesses within the larger organization

New cards
99

functional levels

functional managers

New cards
100

little "s"

develop a plan to improve internal operations of the function

New cards

Explore top notes

note Note
studied byStudied by 3 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 3930 people
Updated ... ago
5.0 Stars(27)
note Note
studied byStudied by 20 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 6 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 1 person
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 6 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 20 people
Updated ... ago
5.0 Stars(2)
note Note
studied byStudied by 2858 people
Updated ... ago
4.8 Stars(10)

Explore top flashcards

flashcards Flashcard32 terms
studied byStudied by 7 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard165 terms
studied byStudied by 71 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard47 terms
studied byStudied by 58 people
Updated ... ago
5.0 Stars(2)
flashcards Flashcard45 terms
studied byStudied by 76 people
Updated ... ago
5.0 Stars(2)
flashcards Flashcard65 terms
studied byStudied by 10 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard56 terms
studied byStudied by 4 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard40 terms
studied byStudied by 36 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard60 terms
studied byStudied by 63 people
Updated ... ago
5.0 Stars(1)