English text types

Letters

• formal tone

• statement of intent

• date and address

• clear paragraphs

• closing address

• potentially assumed knowledge if personal

Advisory Texts

• persuasive language

• informative

• real life examples

• lists and bullet points

• relatability

• direct address

• potential synthetic personalisation

Novel Openings

• hook to engage

• establishes setting

• potentially establishes character and plot

• narrative tone

• third or first person

• imagery

• emotive language

News Reports

• headings and subheadings

• direct and reported speech

• hyperbolic language to create drama

• unbiased unless political agenda

• noun phrases in opposition

• clear time line of events

• byline

Diaries

• 1st person

• informal

• emotive language

• colloquialisms and slang

• assumed knowledge

• high frequency lexis

• date of entry and potential address

Adverts

• persuasive language

• bold text

• hyperbolic language

• repetition of product name and brand

• memorable slogan or tag line

• targets a specific audience

• direct address

Short Story

• briefer description than novel opening

• not a lot should happen

• characters minimal

• consistent verb tenses

Opinion Piece

• clear opinion throughout

• counterarguments

• hyperbolic language

• personal tone

• intro & conclusion

• potential statistics to back up argument

Blog

• heading/title

• slogan or tagline (memorable)

• interactive with audience

• direct address

• synthetic personalisation

• relatable

• real life examples

• targets a specific audience

• conversational chatty tone

• 1st person

• short paragraphs

Travel Guide

• factual

• imagery and descriptive language

• potentially hyperbolic

• potential sponsorship

• persuasive

• lists

• itinerary

• recommendations

• cultural content

• personal experiences

• targets a specific audience

Reviews

• personal experience

• 1st person

• factual information e.g price, longevity

• may be biased if sponsored review (hyperbolic)

• balanced opinion with a clear judgement at the end

Speeches

• clear purpose outlined

• informative tone

• statistics and persuasive language

• inspirational and motivational tone

• call to action

• clear structure which re-inforces the message

• informal tone potentially to connect

• rhetorical questions

• metaphors

• direct address

• synthetic personalisation

• ‘we’ collective