Logos
Logic
Ethos
Ethics; a means to convince an audience of the author’s credibility or character
Pathos
Emotion
Other persuasive appeals
Patriotism, exclusivity
Anadiplosis
The repetition of the word from the end of one sentence to the beginning of the next
Anaphora
The repetition of words or phrases at the beginning of subsequent sentences
Antithesis
Two opposite ideas are put together in a sentence to achieve a contrasting effect
Asyndeton
The removal of conjunctions like “or,” “and,” or “but”
Juxtaposition
Placing two entities side by side to highlight their differences
Polysyndeton
The addition of extra conjunctions
Rhetorical question
A question asked merely for effect with no answer expected
Triples/ tricolon
Three parallel clauses, phrases, or words coming in quick succession