HSM 404 Exam 2

MAJOR donors

These Donors provide opportunities they did not have, believe in someone in athletic dept, and have resources to make a significant contribution.

Institutional Support

Group of 5 this is the single largest source of revenue.

Big Ten

Within power 5 this conference consistently earns the repost revenue according to the knight commission.

90/10 rule

According to this principle 90% of fundraising comes from 10 percent of donors in athletic dept fundraising.

Endowment

This type of gift is given in perpetuity where only a portion is used to fund a specific purpose and the rest is invested.

Television and marketing rights fees

Represents the primary source of NCAA revenues.

Distribution to DI members

Represents NCAA's main expense.

Football

NCAA vs Board case effected television revenue generated from this sport.

March madness

Event generates more revenue annually than the college football playoff.

Conference football championship

Group of 5 conf increase revenue depends on increased performance in men's bball tournaments and having this type of football competition.

Scholarships

Few d1 programs meet title 9 substantial proportionality test because this is four times greater for football than any women's sport.

Direct institutional support or STUDENT FEES

D2 and D3 schools primarily receive 50 percent of their dept revenues from what sources.

Coaches salaries

From 2009 to 2018 this expense category grew faster than athlete scholarships and cost of attendance in FBS athletics.

Arms race

This phenomenon involves escalated spending on facilities, coaching salaries etc.

Title IX

Athletic depts must comply with this federal law that prohibits sex based discrimination in education programs receiving federal funding.

General obligation bond

Historically this is the most common bond method used for facility financing.

Efficiency principle

This economic principle focuses on maximizing overall benefits while minimizing costs, often used to justify public subsidies for sports stadiums.

Asset backed securities

In this financing method a sports team may package together guaranteed or expected revenue streams and sell bonds based on these assets.

Equity principle

This principle suggests that those that benefit from a stadium should bear a proportionate share of its costs.

Contractually obligated income

When a team signed a multiyear contract to receive money these revenue sources can be used as collateral to get loans.

NFL

American sport league that drives the media rights for all other sports properties.

Nielsen

Company is considered the industry standard for measuring ad rates and ratings of sport events.

Market Share

Represents the percent of television households with sets in use that are tuned into a program.

Cord cutting

This trend of viewers dropping cable or satellite and relying on streaming services.

Olympic Partners (Top) sponsorships

Along w broadcast revenue this revenue stream generates the highest income at each Olympic games.

What is the world anti doping agency WADA

This IOC supported agency helps to make an anti-doping ecosystem where safety and level playing field are possible.

National governing bodies (NGO)

These orgs are responsible for organizing and selecting teams to send to the Olympics in their respective sport.

1976 Montreal Olympics

Total costs expanding to 2.8 mil and taking 30 years to pay off debt, these Olympics games are considered a disaster.

2012 London Games

Through 2016 this Olympics drove the highest percentage of ticket sales.