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objectives
a statement of a specific target to be achieved by a business
objectives need to be _____
Specific
Measurable
Achievable and agreed
realistic and relevant
time-specific
How do objectives help
help managers develop a plan for the business
Business objectives (5)
survival
profit
growth
market share
corporate social responsibility
market share
the revenue of a business expressed as a percentage of total market revenue
corporate social responsibility
business taking responsibility for the impact their activities might have on society and the environment
social enterprise
a business with social objectives that reinvests most of its profits back into the business or into benefiting society at large