Quiz 5 Testing

Testing is a chance to what?

get feedback on your solutions, refine solutions to make them better, and continue to learn about your users

test mode

an iterative mode in which you place your low-resolution artifacts in the appropriate context of the user’s life

Why conduct a user test?

• -to refine your prototypes and solutions

• -to learn more about your user

• -to test and refine your POV

Best practices for gathering feedback on your prototypes

• -customize ways to solicit feedback

• -test your prototypes on the right people

• -ask the right questions

• -be neutral when presenting your ideas

• -adapt while testing

• -let the user contribute ideas

Types of Testing Methods and Techniques

• -Testing sketches

• -Testing paper prototypes

• -Testing models and interfaces

• -Testing role-play scenarios

• -Testing storyboards

• -A/B Testing

• -Desirability Testing

• -Focus Groups

testing sketches

• -ask for people to imagine it is real

• -let them hold the paper

• -adjust questions you might ask accordingly

• “what would you do if..”

• “What else would you expect”

Testing paper prototypes

• -anticipate the pages you will need

• -ask the person to take actions: click a button, turn a page, etc.

• -manually move pages to show intended interactions

• -note their actions and expectations

Testing models and interfaces

• -some models and interfaces will require a talk-through

• -Use think-aloud approach

Testing role-playing scenarios

• -test a video or series of photos from a previous role play

• -or, simulate the role play again for each new test

testing storyboards

• -ask the person to talk through each panel

• -what would they be thinking, feeling, and doing at each stage?

• -what else would they expect to happen?

A/B Testing (sometimes called split testing)

comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants to similar visitors at the same time. The one that gives a better conversion rate, wins!

Desirability testing

when there is disagreement about which design direction to pursue, this shifts the conversation from which design is “best” to which design elicits the optimal emotional response from users

What is one tool for desirability testing?

Microsoft product reaction cards

• -118 word (60% positive, 40% negative/neutral)

• -does not rely on a questionnaire

focus groups have what?

long been a popular tool in market research and have become more popular in user research in the recent past

focus groups consist of what?

a group between 5 and 10 users who work with a moderator/facilitator/researcher. The moderator will pose questions from a script to the group. Their answers are recorded and then analyzed and reported on at the end of the process

Feedback capture methods

• -feedback capture grid

• -I like, I wish, What If

feedback capture grid

a structured way of organizing feedback that is gathered from your testing sessions. You can use it during the test, as a way for you to capture feedback from your users systematically, or after the test, when you need help organizing the various feedback you have gathered

I Like, I Wish, What If

invites the user (or your team-mates, during a discussion session) to provide open feedback by coming up with three kinds of statements: “I like…”, “I wish..”, and “What if”

In I Like… statements

the user is encouraged to convey the aspects that they liked about the prototype

In I Wish… statements

users are prompted to share ideas of how the prototype can be changed or improved so as to address some concerns or issues

In What If… statements

the users can express new suggestions that might not have a direct link to the prototype