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A fortiori
with greater reason (If a person cannot walk one mile, then a fortiori, they cannot run ten miles)
Ad Hominem
appealing to personal considerations rather than to reason
Anadiplosis
repetition of the final words of a sentence or line at the beginning of the next
Antecedent
A preceding occurrence or cause or event
Antithesis
Exact opposite
Aphorism
A short pithy instructive saying
Appositive
A noun or noun phrase that sits next to another noun to rename, identify, or explain it.
Argument
The combination of reasons, evidence, etc. that an author uses to convince an audience of their position.
Asyndeton
Omission of conjugations where they would normally be used.
Chiasmus
a rhetorical device where concepts, words, or grammatical structures are repeated in reverse orde
Colloquialism
an expression that seeks to imitate informal speech
Concession
Agreeing with the opposing viewpoint on a smaller point (without conceding the main argument).
Deductive reasoning
A form of logical reasoning wherein a general principle is applied to a specific case.
Denotation
The literal, dictionary-definition meaning of a word.
Didactic
A text with an instructive purpose, often moral.
Epigram
A witty saying
Euphemism
Referring to something with a milder or veiled phrase instead of directly.
Figurative language
The use of language in a non-literal way (e.g., metaphor, simile).
Horatory
Giving strong encouragement
Idiom
A common phrase that signifies something different from its literal meaning. (That costs an arm and a leg!)
Inductive reasoning
Making a generalization based on specific evidence at hand.
Irony
Saying the opposite of what you mean, or situations when results differ dramatically from intent.
Juxtaposition
Placing two very different things together for effect.
Litotes
understatement for rhetorical effect ("That wasn't half bad" — Meaning: It was actually quite good.)
Metonymy
substituting the name of a feature for the name of the thing (thing Wall Street – Stands for the finance and money business.)
Non Sequitor
a reply that has no relevance to what preceded it ("Our team won the big game because I wore my lucky red socks.")
Occasion
The reason or moment for writing or speaking. (vs. context which is about the rest of the text)
Paradox
A phrase or assertion that appears to contradict itself but contains a underlying truth. (Phrases like "dark angel," "fresh rot," or "blissful hell.")
Parallelism
Repeated grammatical structures in a sentence or series of sentences. ("We went to sea; we went to war; we went to bed.")
Parody
Using the form of a work to mimic and make fun of it.
Periphrasis
an instance of using more words than needed (“The radiant orb that graces the morning sky" instead of “the sun.”)
Polemic
a verbal or written attack, especially of a belief or dogma
Polysyndeton
a literary device where a writer repeats the same conjunction (like "and," "or," or "but") over and over in
Prolepsis
anticipating and answering objections in advance ("I know you will claim this plan is too costly, but let me show you how it saves money in.)
Purpose
The author's persuasive intention.
Rhetoric
The use of spoken or written word (or visual medium) to convey ideas and convince an audience.
Rhetorical triangle
The relationship between the author, the audience, the text/message, and the context.
Rogerian Argument
A type of argumentative reasoning that aims to establish a middle ground between parties with (For example, if you wanted to watch a comedy and your friend wanted to watch a romance.)
Sarcasm
Mockingly stating the opposite of what you mean.
Satire
A genre of humorous and mocking criticism used to expose societal flaws or foolishness.
Style
The author’s personal approach to rhetoric in a piece; similar to voice.
Syllogism
A three-part logical argument
Symbolism
Using a symbol to refer to an idea of concept.
Syndoche
Referring to a part of something to represent the whole. (Using "asking for her hand" to mean asking for marriage.)
Syntax
The way sentences are grammatically constructed.
Synthesis
Combining sources or ideas in a coherent way to support a larger point.
Synthesize
combine so as to form a more complex product
Themes
Overarching ideas or driving premises of a work.
Tone
The use of stylistic devices to reveal an author's attitude toward a subject.
Zeugma
rhetorical use of a word to govern two or more words ("She broke his car and his heart." (Broke is literal for the car, but figurative for the heart.)