[ IELTS Vocabulary ] Topic: Advertising

low budget marketing ideas

Marketing strategies that require minimal financial investment.

(Pronunciation: /loʊ ˈbʌdʒɪt ˈmɑrkɪtɪŋ aɪˈdɪəz/)

publish great content

To create and share high-quality information for audience.

(Pronunciation: /ˈpʌblɪʃ ɡreɪt ˈkɒntɛnt/)

creating instructional videos

Producing videos that provide guidance or teaching on a subject.

(Pronunciation: /ɪnˈvɒlvd ɪn ˈkriːeɪtɪŋ ɪnˈstrʌkʃənəl ˈvɪdioʊz/)

to be out of your budget

An expense that exceeds the allocated financial resources.

(Pronunciation: /aʊt ʌv jʊr ˈbʌdʒɪt/)

attract new customers

To bring in individuals who have not previously purchased from a business. (Pronunciation: /ðə ɡoʊl ʌv əˈtræktɪŋ nu ˈkʌstəmərz/)

grow word of mouth referrals

the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it

(Pronunciation: /ɡroʊ wɜrd ʌv maʊθ rɪˈfɜralz/)

get traffic to a web page

Attracting visitors to a specific online location.

(Pronunciation: /ɡɛt ˈtræfɪk tuː ə wɛb peɪdʒ/)

pay per click ads

Advertising that charges the advertiser each time a user clicks on the ad.

(Pronunciation: /peɪ pɜr klɪk ædz/)

increase brand awareness

By promoting a company or product so that more people recognize it.

(Pronunciation: /ɪnˈkris brænd əˈwɛrnəs/)

advertising campaigns

Coordinated series of promotional activities aimed at marketing a product. (Pronunciation: /ˈædvərˌtaɪzɪŋ kæmˈpeɪnz/)

newly launched products

Items that have just been introduced to the market.

(Pronunciation: /ˈnjuːli lɔːnʧt ˈprɒdʌkts/)

set a specific budget over time

Establishing a financial limit that changes gradually.

(Pronunciation: /sɛt ə spəˈsɪfɪk ˈbʌdʒɪt ˈoʊvər taɪm/)

stay up to date with something

To keep current with the latest information or trends.

(Pronunciation: /steɪ ʌp tu deɪt wɪð ˈsʌmθɪŋ/)

test a campaign

To assess its effectiveness before full implementation.

(Pronunciation: /ˈhaɪ ɪz ɪt ɪmˈpɔrtənt tə tɛst ə kæmˈpeɪn/)

television commercials

Short advertising segments shown on TV.

(Pronunciation: /ˈtɛlɪˌvɪʒən kəˈmɜrʃəlz/)

track the success of your ad

By measuring its performance and outcomes.

(Pronunciation: /træk ðə səkˈsɛs ʌv jʊr æd/)

click through rate

The percentage of users who click on an ad compared to those who viewed it.

(Pronunciation: /klɪk θru reɪt/)

to be targeted at the right customer

To aim marketing efforts towards appropriate potential buyers.

(Pronunciation: /ˈtɑrɡɪtɪd ət ðə raɪt ˈkʌstəmər/)

reach large numbers of something

To achieve contact or exposure to a significant audience.

(Pronunciation: /riːtʃ lɑrdʒ ˈnʌmbərz əv ˈsʌmθɪŋ/)

powerful advertising tool

An effective method or medium for promoting products.

(Pronunciation: /ˈpaʊərfəl ˈædvərˌtaɪzɪŋ tuːl/)

reach something within seconds

To make contact with or access quickly.

(Pronunciation: /riːtʃ ˈsʌmθɪŋ wɪˈðɪn ˈsɛkəndz/)

to be placed at the side of the screen

To have an ad located at the edges of a display.

(Pronunciation: /bi pleɪst æt ðə saɪd ʌv ðə skriːn/)

traditional method of advertising

Classic techniques used for promotion, like print and TV ads.

(Pronunciation: /trəˈdɪʃənl ˈmɛθəd ʌv ˈædvərˌtaɪzɪŋ/)

design eye catching adverts

To create advertisements that attract attention visually.

(Pronunciation: /dɪˈzaɪn aɪ ˈkætʃɪŋ ˈædvɜrts/)

outdated information

Data that is no longer current or relevant.

(Pronunciation: /aʊtˈdeɪtɪd ˌɪnfərˈmeɪʃən/)

promote temporary sales

To encourage customers to take advantage of short-term discounts.

(Pronunciation: /prəˈmoʊt ˈtɛmpəˌrɛri seɪlz/)

inform past customers of promotions

To notify previous buyers about current offers or discounts.

(Pronunciation: /ˈpɜrpəs ʌv ɪnˈfɔrmɪŋ pæst ˈkʌstəmərz ʌv prəˈmoʊʃənz/)

bring new and returning customers

To attract both previous and new buyers to a business.

(Pronunciation: /brɪŋ nu ˌænd rɪˈtɜrnɪŋ ˈkʌstəmərz/)

carefully researched and planned

To be analyzed and strategized thoroughly before execution.

(Pronunciation: /ˈkɛrfəli rɪˈsɜrʧd ənd plænd/)

playing down

To belittle or minimize the importance of something.

(Pronunciation: /ˈpleɪɪŋ daʊn rɪˈfɜr tuː/)

receptive to something

Open and willing to accept ideas or information.

(Pronunciation: /rɪˈsɛptɪv tuː ˈsʌmθɪŋ/)

tempting, alluring, and enticing

Being very attractive or appealing.

(Pronunciation: /ˈtɛmp.tɪŋ ˈælʊərɪŋ ənd ɪnˈtaɪsɪŋ ˌkærɪktəˈraɪzd baɪ/)

persuasive, convincing, and influential

Capable of causing belief or action among others.

(Pronunciation: /pɜrˈsweɪsɪv kənˈvɪnsɪŋ ənd ˌɪnfluˈɛnʃəl ˈɪndɪkeɪt/)

niche product

A product aimed at a specific segment of customers.

(Pronunciation: /nɪʃ prɒdʌkt/)

tone-deaf advertising

Advertising that is insensitive or potentially offensive.

(Pronunciation: /toʊn-dɛf ˈædvərˌtaɪzɪŋ/)

word of mouth

Advertising that occurs through personal conversation about a product. (Pronunciation: /wɜrd ʌv maʊθ/)