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Cultural Relativism
Understanding a culture based on its own values, not judging it by your own.
Functional Theory
Belief that every part of culture has a purpose and maintains social stability.
Cultural Materialism
Culture is shaped by material conditions like environment, economy, and technology.
Feminist Anthropology
Focuses on how gender roles shape human cultures and challenges male-centered perspectives.
Evolution
The gradual development of species over time through natural selection.
Primatology
The study of primates to understand human evolution.
Archaeology
The study of past human life through artifacts and remains.
Human Variation
Genetic and physical differences within the human species.
Natural Selection
Survival of the fittest; traits that help survival are passed on.
Ethnology
Comparison of different cultures using fieldwork.
Diffusion
Spread of cultural traits from one society to another.
Cultural Construction
Idea that what we believe is “normal” is taught by culture.
Assimilation
When a minority group adopts the culture of the dominant group.
Gender & Culture
How gender roles are shaped by cultural expectations.
Multiculturalism
Coexistence of diverse cultures in one society.
Globalization
Increased cultural interaction due to technology and trade.
Ethnocentrism
Belief that your own culture is superior to others.
Behaviourism (Pavlov & Skinner)
Behavior is learned through rewards, punishments, and associations.
Psychoanalysis (Freud & Erikson)
Human behavior is driven by unconscious desires and childhood experiences.
Humanism (Maslow)
People strive for growth and fulfillment; focused on potential and free will.
Cognitive Theory (Bandura)
Focuses on how we think, learn, and mentally process the world; includes observational learning.
Bystander Apathy
People are less likely to help in emergencies when others are present.
Parenting styles
Authoritative, authoritarian, permissive, uninvolved; affects child development.
Conformity
Changing behavior to fit social norms or group expectations.
Motivation
The internal processes that guide behavior (intrinsic vs. extrinsic).
Attitude
Beliefs and feelings that influence behavior toward objects or people.
Cognitive Dissonance
Discomfort from holding conflicting thoughts or beliefs.
Fundamental Attribution Error
Overemphasizing personal traits over situational causes in others' actions.
Mental Healthy/Illness
Emotional, psychological well-being vs. disorders like anxiety, depression, etc.
Personality (Types)
Traits and patterns of behaviour that define a person.
Perfectionism
Unrealistic standards and fear of failure; can affect mental health.
Nature vs. Nurture
Debate over whether genetics or environment shapes behavior.
Social Isolation
Lack of social interaction; impacts mental and emotional health.
Structural Functionalism (Durkheim)
Society works like a system; each part serves a purpose.
Conflict Theory (Marx)
Society is driven by inequality and conflict between classes.
Feminist Sociology (Bell Hooks)
Analyzes gender inequality and power dynamics.
Symbolic Interactionism (Cooley)
People shape society through shared meanings and symbols.
Micro vs. Macro Sociology
Small group interactions vs. large-scale societal patterns.
Social Norms, Roles, and Sanctions
Expected behaviors and rules in society; consequences for breaking them.
Groups (Primary & Secondary)
Close, emotional ties (family/friends) vs. formal, goal-oriented (coworkers).
Deviance
Behavior that goes against societal norms.
Prejudice
Biased attitude toward a group.
Discrimination
Unfair treatment of people based on group membership.
Stereotypes
Oversimplified ideas about a group.
The “isms”
Racism, sexism, ageism, etc.; systems of discrimination.
Groupthink
When group desire for harmony overrides critical thinking.
Social Institutions
Structures like family, education, religion, and media that shape society.
Agents of Socialization
Groups that teach societal norms (family, media, school).
Gender (Roles & Expectations)
Culturally defined behaviors associated with being male or female.
Qualitative Research
Collects non-numerical data (interviews, observations); focuses on meaning and experience.
Quantitative Research
Uses numbers and statistics to analyze patterns (surveys, experiments).
Bias
When research or interpretation is influenced by personal beliefs.
Ethics
Moral principles in research (e.g. consent, confidentiality, no harm).
Case Study
In-depth analysis of one person, group, or situation.
Participant Observation
Researcher immerses themselves in the group being studied.
Reliability
Consistency of results over time.
Whether the research measures what it claims to.
Validity