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behaviorists
study individual behaviors, what you can see
cognitive
study cognitive/mental processes
innate responses
not learned, occur naturally
reflex
automatic motor response to stimuli
controlled by the spinal cord
instinct
innate behaviors triggered by environment or events
learning
relatively permanent
gains or changes in knowledge, skills, or behaviors
associative learning
involves connecting certain stimuli or events that occur in the environment
Ivan Pavlov
creator of classical conditioning
dogs (“divert saliva”)
increased saliva in response to meat powder
neutral
no associations
unconditioned
automatic/already known
conditioned
learned
stimulus
causes a reaction
response
reaction to a stimulus
neutral stimulus (NS)
stimulus individual has not learned how to respond to
unconditioned stimulus (UCS)
stimulus individual already knows how to respond to
unconditioned response (UCR)
automatic response to unconditioned stimulus
conditioned stimulus (CS)
stimulus the individual learns to respond to
conditioned response (CR)
learned response to stimulus
aversive conditioning
conditioning to avoid
food poisoning
eats bad food at restaurant —> remind of restaurant = feels sick
association commonly formed with new foods
has evolutionary benefits
can be used to treat bad habits
story of Little Albert
John B. Watson
classical conditioning
tried on child at 9 months old
paired loud noise with a white rat
child developed fear to white rat even when noise was not present
conditioning is not always negative
advertising
positive feelings towards a brand
acquisition
acquiring a new response (CR) to CS
extinction
diminishing of CR when UCS no longer follows CS
spontaneous recovery
returned CR after extinction
indicates CR may not be totally lost in extinction
stimulus generalization
CR to stimuli similar to CS
bell —> also wind chime
stimulus discrimination
no CR to similar CS
bell not equal to wind chime
habituation
adjustment to stimuli, stop noticing/responding
bell keeps ringing —> ignores it
Thorndike’s law of effect
behaviors with good consequences are repeated
behaviors with bad consequences are less likely to be repeated
operant conditioning
associate behavior and response
reinforcement
always increases behavior
punishment
always reduces behavior
positive
adding something
negative
removing or subtracting something
positive reinforcement
adding something good to increase behavior
negative reinforcement
removing something bad to increase behavior
positive punishment
adding something bad to decrease behavior
negative punishment
removing something good to decrease behavior
continuous reinforcement
reinforcer occurs every time behavior happens
partial reinforcment
reinforcer occurs, but not every time behavior happens
interval
time
ratio
number of behaviors
fixed
constant
variable
varying or changing
fixed interval
reinforcer always occurs after the same amount of time
quickest to disappear
variable interval
reinforcer occurs after changing period of time
fixed ratio
reinforcer always occurs after the same number of behaviors
variable ratio
reinforcer occurs after changing number of behaviors
takes the longest to disappear
extinction
behavior disappears sometime after reinforcement stops
primary reinforcers
things that have inherent value
secondary reinforcers
things we’ve assigned value to
token economies
use secondary reinforcers to modify behaviors
Albert Bandura
focused on children, adolescence, and aggression
observational learning + operant conditioning
bobo doll experiment
bobo doll experiment
children saw adult beat up bobo doll
adult either reinforced or punished
if reinforced: child copied
if punished: child does not copy
prosocial models
show socially appropriate behaviors
antisocial models
show antisocial (harmful to others), socially inappropriate behaviors
steps in observational learning
attention
watch others complete behavior
retention
remembering the behavior
reproduction
repeating the behavior
motivation
actual or expected outcome of the behavior
classical conditioning
learning to react to stimuli based on other stimuli experienced at the same time
operant conditioning
repeat behaviors that are reinforced (vice versa)
observational learning
learn from model and outcomes for that model
cognition
thinking
perception, knowledge, problem-solving, judgment, memory, and language
communication system
using words and systemic rules
goal: transmit information between people
helps social relationships, big part of thinking, verbal communication (not the only way we communicate)
nonverbal communication
communicating feelings/intentions without words
body movements and facial expressions
language helps us…
learn about new phenomena
make connections
make and execute plans
exchange ideas/feelings
share information
language development
begins before birth
newborns distinguish mother’s voice
until age 1 —> can distinguish any sound in the world
after age 1 —> languages they hear only
babbling
1st word
12-18 months
2 word statements
18-24 months
more complex sentences
2-3 years
full sentences/conversation
3-5 years
Noam Chomsky
language is biological, innate
humans are made for language
development looks the same cross-culturally
critical period of language acquisition
as you age, learning a language gets harder
linguistic determinism
language shapes how we think about things
hard to thing about things we do not have a language for
concepts
mental categories of things, observed and organized
can be complex, abstract, concrete, natural, artificial
prototypes
best, most average example of a concept
natural concept
created naturally through your direct/indirect experiences
artificial concept
defined by a specific set of characteristics that they always exhibit
schemas
a mental construct of a cluster of related concepts
role schema
expectation of how people in a certain role/position will behave
event schema/script
a set of behaviors you do in a specific situation
problem-solving strategies
way with coming up with a solution to a problem
insight
when one suddenly understands the solution to a problem
trial-and-error
trying random things until you find a solution
time consuming, but common
algorithm
a step-by-step formula for solving a problem
common in computer science
heuristics
problem-solving framework
“rule of thumb”
quick, but not necessarily effective
uses of heuristics
overwhelmed by information
time constraints
not worried about problem
not enough information
when a heuristic is readily available for the problem
mental set
using a previously used problem-solving solution, despite the fact it is failing
functional fixedness
inability to see that an object can have a function other than its typical use
fixation
inability to create a new interpretation of a problem
anchoring bias
rely on original information when making a decision
confirmation bias
focuses on information that confirms our existing beliefs
hindsight bias
belief we could have predicted what just happened
representative bias
making a decision based on a stereotype
availability heuristic
make a decision based on most available, not the most accurate information
intelligence quotient (IQ)
measure of how intelligent you are
average score is 100
crystalized intelligence
acquired knowledge and ability to retrieve it
fluid intelligence
ability to see complex relationships and solve problems
analytical intelligence
academic problem solving and computation
practical intelligence
street smarts and common sense
creative intelligence
imaginative and innovative problem solving
Cattel
crystalized intelligence
fluid intelligence
Robert Sternberg
analytical intelligence
practical intelligence
creative intelligence
Howard Gardener
linguistic intelligence
logical-mathematical intelligence
musical intelligence
bodily kinesthetic intelligence
spatial intelligence
naturalistic intelligence
emotional intelligence