Place & Distribution

Place

the plans and processes of getting the right products to the right customers in the most convenient and most effective way at the right time

distribution channel

the path taken to get a product from supplier to the customer

intermediaries

organizations used to help in the distribution of goods or services. They act on behalf of sellers

distribution network

an intermediary in the supply chain that gets products from the manufacturer to the customer

zero channel distribution

no intermediaries. producer sells its goods and services directly to customers

one channel distribution

uses a single intermediary (retailers)

two channel distribution

uses 2 intermediaries (wholesalers and retailers). used for products that are mass produced

3 channel distribution

uses 3 intermediaries (distribution agent, wholesaler, retailer)

shorter distribution channel

ensures the manufacturers have more control over the marketing of its products

longer distribution channels

uses more intermediaries which raises the marketing price