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Social Influence
Social Norms
dictate what is considered acceptable within groups, guiding behavior through rewards and punishments.
Social Influence theory
This theory explains how people's thoughts and actions are shaped by the presence of others.
Normative Social Influence
This influence leads individuals to conform for social approval, often resulting in visible compliance rather than true acceptance.
Informational Social Influence
Individuals conform because they view others as credible information sources, especially in uncertain situations.
Persuasion
This is about changing beliefs or behaviors through communication, influenced by various factors.
Elaboration Likelihood Model(ELM
this suggests that there are two ways to persuade: the central route (deep processing) and the peripheral route (superficial cues).
Central Route
This route involves thorough analysis of the message, typically leading to lasting changes in attitude.
Also Uses Logic or facts to persuade
Peripheral Route
This method relies on superficial characteristics of the message, resulting in more temporary attitude shifts.
uses emotion to persuade audience, rather than logic or facts
foot-In-The-Door-Technique
This technique involves starting with a small request to increase the likelihood of agreeing to a larger one later.
Door-In-The-Face-Technique
This strategy starts with a large, likely rejected request followed by a smaller, more reasonable one, increasing acceptance chances.
Conformity
is adjusting one's beliefs or behaviors to align with group norms, often driven by the need for acceptance.
Obedience
is following authority figures' requests or rules, a key area in social psychology.
