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start taking flashcards 8/23/26 - end on 09/25/26
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What can you use stories for?
Getting attention and informing
Changing behavior for conservation action
(from storytelling for conservation action course who are you and why are you here assignment 8/23/26)
When is storytelling most effective?
When you truly understand your target audience
When you have a clear picture of what you want to achieve
(from storytelling for conservation action course who are you and why are you here assignment 8/23/26)
What are people thinking when they first meet someone new?
“Who are you and why are you here? What’s your gain and what could be our loss of this interaction?”
“What does this person want from me?”
(from storytelling for conservation action course who are you and why are you here assignment 8/23/26)
How do you build trust?
With experience, working together on a shared goal. If you don’t have time, you can tell a story illustrating trustworthiness and reliability.
(from storytelling for conservation action course who are you and why are you here assignment 8/23/26)
What are the strategic elements of a “Who am I and why I am here” story?
Target audience
Key point
Conflict
Hero
Adversary
(from storytelling for conservation action course who are you and why are you here assignment 8/23/26)
How do you tell a love story according to the IUCN?
Personalize: build a personal connection between people and nature (nicaragua, eating turtle eggs threatens survival of the species - national collaborative media campaign “I don’t eat turtle eggs” - takes children to beach to release turtle hatchlings, making it feel unpatriotic to eat the eggs)
Humanize: humanize nature (tigers in bangladesh are under threat from poachers and loggers - wildteam’s solution campaign called “mother-like sundarband” - forest is a mother figure for local community, uses real stories from people who live in the area to show how they depend on the forest for food and protection)
Publicize: publicize positive actions (the UK’s garden bird species are in decline - big garden bird watch collects nation to watch birds for one weekend RSPB mobilizes over 500,000 people to survey birds - raises awareness, publicizes positive actions)
(from how to tell a love story iucn who are you and why are you here assignment 8/23/26)
How do you rekindle humans’ love for nature according to the IUCN?
do NOT tell stories of destruction and what went wrong
tell stories of how we fell in love in the first place
(from how to tell a love story iucn who are you and why are you here assignment 8/23/26)
What are the goals of conservation biology?
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What is the difference between resource management and conservation biology?
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Compare and contrast conservation biology and environmentalism.
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Are you an environmentalist? Why or why not?
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Explain Transcendentalism and the influential people who led to its development.
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Explain Preservationist ethic and the influential people who led to its development.
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Explain Resource conservation ethic and the influential people who led to its development.
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Explain Sustainable development and the influential people who led to its development.
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Explain Land ethic and the influential people who led to its development.
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Explain Ecosystem management and the influential people who led to its development.
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Describe the environmental contributions of Theodore Roosevelt and John James Audobon
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Describe the establishment of the American National Park System
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In what ways did “American environmentalism’s racists roots have shaped global thinking about conservation” influence your understanding of the intellectual foundations of the US environmental movement?
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What is fortress conservation? Describe the costs and benefits.
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What are your thoughts on the decision made by the National Audubon Society?
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What is the Chumash Heritage National Marine Sanctuary. List three ways in which it is significant.
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