Chapter 8: Electronic and Mobile Commerce

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24 Terms

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Electronic commerce (E-commerce)

conducting business activities (e.g. distribution, buying, selling, marketing, and servicing of products and services) electronically over computer networks

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Business-to-Business (B2B) E-Commerce

a subset of e-commerce where all the participants are organizations

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Business-to-Consumer (B2C) E-Commerce

a form of e-commerce in which consumers deal directly with a company and avoid intermediaries

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Consumer-to-Consumer (C2C) E-Commerce

a subset of e-commerce that involves consumers selling directly to other consumers

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E-Government

the use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government

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Identity Theft

someone using your personally identifying information without your permission to commit fraud or other purchases

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Electronic exchange

an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations

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Market Segmentation

the identification of specific markets to target them with advertising messages

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Phishing

sending fake messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a spoofed website

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Click fraud

a problem arising in a pay-per-click online advertising environment where additional clicks are generated beyond those that come from actual users

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Click stream Data

the data gathered based on the websites you visit and the items you click

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Storefront broker

a company that acts as an intermediary between your website and online merchants who have the products and retail expertise

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Meta Tag

an HTML code, not visible on the displayed Web page, that contains keywords representing your site's content, which search engines use to build indexes pointing to your website

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Personalization

the process of tailoring Web pages to specifically target individual consumers

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Digital Certificate

an attachment to an e-mail message or data embedded in a website that verifies the identity of a sender or website

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Certificate Authority (CA)

a trusted third-party organization or company that issues digital certificates

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Secure Sockets Layer (SSL)

a communications protocol used to secure sensitive data during e-commerce

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Electronic cash

an amount of money that is computerized, stored, and used as cash for e-commerce transactions

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Smart Card

a credit card-sized device with an embedded microchip to provide electronic memory and processing capability

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Procurement Card (P-Card)

a credit card used to streamline the traditional purchase order and invoice payment processes