BUSN Chapter 13: Distribution and Pricing

Flashcards about Distribution and Pricing

What do marketing intermediaries help reduce?

Transactions

What is a direct channel?

A distribution process that links the producer and the customer with no intermediaries

What are channel intermediaries?

Middlemen that facilitate the movement of products from the producer to the consumer

What is the role of Retailers?

Distributors that sell products directly to the ultimate users

What is the role of Wholesalers?

Distributors that buy products from producers and sell them to retailers, other wholesalers, or business users

What is a channel of distribution?

The path that a product takes from the producer to the consumer

Name some types of non-store retailers.

Online, direct response (catalogues), direct selling (Avon, Mary Kay), and vending

What is Multichannel Retailing?

Retailers encouraging consumers to buy through multiple channels

Give examples of Category killer store retailers

Home Depot, Best Buy, Staples

Give examples of Convenience store retailers

7-Eleven and a wide range of local stores

Give examples of Department store retailers

The Bay, Sears

Give examples of Discount store retailers

Walmart, Target

Give examples of Outlet store retailers

Nike, Gap, Gucci, Versace

Give examples of Specialty store retailers

La Senza, Running Room, Indigo, Mark’s Work Wearhouse

Give examples of Supermarket retailers

Loblaws, Sobeys, No Frills

Give examples of Supercentre retailers

Walmart Supercentres

Give examples of Warehouse club retailers

Costco, Sam’s Club

Name three distribution strategies.

Intensive, selective, and exclusive distribution

What is supply chain management?

Planning and coordinating the movement of products along the supply chain

What are logistics?

The tactics involved in moving the products

Define breakeven analysis.

The process of determining the number of units that must be sold to cover costs

Define Profit margin

The gap between cost and the price per product