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Last updated 3:19 AM on 3/2/25
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21 Terms

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Media Language

A system of signs and symbols used by information producers to convey meanings to their audiences. It consists of codes and conventions to communicate information.

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Written Language

The representation of spoken or gestural language using a writing system.

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Verbal Language

The way language is delivered, including tone, pitch, and speed, affecting audience interpretation.

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Non-Verbal Language

Communication through body language, gestures, and facial expressions.

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Visual Language

The use of images, symbols, and colors to convey meaning.

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Semiotics

The study of signs and symbols.

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Aural Language

The use of sound to create mood and meaning in media

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Diegetic Sound

Raw, natural sounds within an audio-visual material.

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Non-Diegetic Sound

Sounds added during post-production (e.g., background music).

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Denotation

The literal meaning of an image, sound, or word.

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Symbolic Codes

Objects, settings, body language, and actions that hold deeper meanings.

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Setting

The time and place of a scene or story.

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Mise-en-Scène

Everything within a frame (costume, props, lighting, composition).

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Acting

How an actor portrays a character through facial expressions, body language, and voice.

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Color

Used to create meaning (e.g., red for passion or danger, green for nature or illness).

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Technical Codes

Methods used to produce media, such as camera angles, lighting, and sound.

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Camerawork

The way the camera is handled and positioned.

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Lighting

The manipulation of light to highlight specific elements.

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Audio

The use of dialogue, sound effects, and music to enhance storytelling.

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Form Conventions

The expected structure of a media product (e.g., news reports have headlines and interviews).

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Genre Conventions

Typical themes and elements found in a specific genre (e.g., horror films use eerie music and dark lighting).