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Media Language
A system of signs and symbols used by information producers to convey meanings to their audiences. It consists of codes and conventions to communicate information.
Written Language
The representation of spoken or gestural language using a writing system.
Verbal Language
The way language is delivered, including tone, pitch, and speed, affecting audience interpretation.
Non-Verbal Language
Communication through body language, gestures, and facial expressions.
Visual Language
The use of images, symbols, and colors to convey meaning.
Semiotics
The study of signs and symbols.
Aural Language
The use of sound to create mood and meaning in media
Diegetic Sound
Raw, natural sounds within an audio-visual material.
Non-Diegetic Sound
Sounds added during post-production (e.g., background music).
Denotation
The literal meaning of an image, sound, or word.
Symbolic Codes
Objects, settings, body language, and actions that hold deeper meanings.
Setting
The time and place of a scene or story.
Mise-en-Scène
Everything within a frame (costume, props, lighting, composition).
Acting
How an actor portrays a character through facial expressions, body language, and voice.
Color
Used to create meaning (e.g., red for passion or danger, green for nature or illness).
Technical Codes
Methods used to produce media, such as camera angles, lighting, and sound.
Camerawork
The way the camera is handled and positioned.
Lighting
The manipulation of light to highlight specific elements.
Audio
The use of dialogue, sound effects, and music to enhance storytelling.
Form Conventions
The expected structure of a media product (e.g., news reports have headlines and interviews).
Genre Conventions
Typical themes and elements found in a specific genre (e.g., horror films use eerie music and dark lighting).