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The conditions
combine together to set position of the demand curve
Consumer tastes and preferences =
what you like and don’t like. Tastes change.
Like more = more demand
Like less = less demand
Consumers
purchasing power (income)
Information about
the good
Prices of
related goods
Expectations of the
future availability of the good
Expect less available = demand goes up
Expect more available = demand goes down
As the number of buyers in the market changes,
the market demand curve shifts in the same way