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Sound bite
Small radio or video clip of someone speaking
Blog
Series of discussion items on the internet
Trial balloon
Information leaked to the media to test public reaction to a potential policy
Loaded language
Words to persuade without actually making a clear argument
Selective exposure
Consuming news stories that you already agree with
Agenda setting
Ability of the news media to shape the public agenda by covering some issues but not others
Priming
Ability of the news media to influence the factors individuals use to evaluate political elites
Framing
The way in which the media shapes how people view that issue
Watchdog
Media’s role as an overseer of government officials to ensure they act in the public interest
Game frame
Tendency of the media to focus on political polls and strategy rather than on issues
Horse race journalism
News coverage that focuses on who is ahead rather than on the issue
Adversarial press
Tendency of the national media to bs suspicious of officials and eager to reveal unflattering stories about them
Equal time rule
An FCC rule that says if a broadcaster swells time to one candidate it must sell equal time to other candidates
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Flashcard (41)