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Cicero’s Canons of Rhetoric
Stages of creating effective language.
Invention (Generating ideas), Arrangement (Organizing Ideas), Style (Choosing language), Memory (Memorizing the Material), and Delivery (Presenting Ideas)
Aristotle’s 3 Proofs
Ethos (Credibility appeal), Pathos (Emotional appeal), Logos (Logical appeal)
Secondary Dimensions of Credibility
Inspire (passion and pursuade), Dynamicism (vocalics), Sociability (talking ability), Composure (comfortability)
3 Ds of Informative Speaking
Define, Describe, Demonstrate
5 Cs
Character (Ethos), Charisma (Pathos), Competence (Logos), Credibility, Confidence
Three Stages of Credibility
Initial (before you start), Derived (the journey throughout), Terminal (the lasting credibility)
Hearing and Critical Listing
Receiving, Understanding, Evaluating, Remembering, Responding
Determining Credibility of Source
Evaluation, Evidence, Plausibility, Arguments, Consistency
Four Stages of Perception
Selecting, Organizing, Interpreting, Evaluating
Selective Exposure
When you are surrounded by only things you agree with; the idea that you are more likely to expose yourself to that which supports your beliefs, values, and attitudes
Schemata
The first iteration of something that is pictured in the mind when the idea is brought up
Prototype
The ideal iteration of something, best case scenario
Personal Construct
The way that one thinks about themselves, in a bipolar way (friendly vs. unfriendly)
Front and Back Region
Front is what you give out to the world, Back is how you really feel
Self-Description
Info about yourself that is obvious from your appearance
Self-Disclosure
What you choose to share with people
Narrative
A way of self-disclosing; telling a story
Symbolic Self
The self that is transacted in interaction with other people; that arises out of social interaction, not vice versa; and, hence, that does not just “belong to you”
Symbolic Interactionism
How broad social forces affect or even transact an individual person’s view of who he or she is
Attitude of Reflection
Thinking about how you look in other people’s eyes, or reflecting that other people can see you as a social object from their point of view
Ethnocentric Bias
believing that the way one’s own culture does things is the right and normal way to do them
Individualistic Cultures
Ex. America- Personal achievement is lauded and reinforced through conversations with others. For instance, supervisors may talk with employees about the development of personal goals and post “employee of the month” placards to single out individual achievements.
Collectivistic Cultures
Ex. Sweden- Subscribing to a belief system that stresses group benefit and the overriding value of working harmoniously rather than individual personal advancement (contrast with individualist)
High Context Culture
subscribing to a belief system that stresses group benefit and the overriding value of working harmoniously rather than individual personal advancement (contrast with individualist)
Low Context Culture
People try to separate their relationships from the messages and to focus on the details and the logic.
Co-Cultures
Smaller groups of culture within a larger cultural mass
Intercultural Communication
Examines how people from different cultural/social structures interact with one another and what difficulties or conflicts they encounter (over and above the different languages they speak) once they come into contact with one another.
Relationship Filtering Model (funnel)
How you decide who you want to be friends with (basically)
Physical Appearance
Behavior (nonverbal)
Roles
Psychological Similarity
Relational Continuity Constructional Units (RCCUs)
Ways of demonstrating that the relationship persists during absence of face-to-face contact
Prospective (recognitions that a separation is about to occur) Introspective (reminders of the relationships during an absence, examples: photographs of a couple, wedding bands, or fluffy toys that one partner gave to another), Retrospective (directly recognize the end of an absence and the reestablishment of the relationship through actual interaction)
Relational Dialects
the study of contradictions in relationships—how they are played out and how they are managed
Internal/Dialectic
Openness/Closedness
Novelty/Predictability
Connection/Autonomy
The Breakdown Process Model
Intrapsychic (reflecting on the strengths and weaknesses of a relationship and beginning to consider the possibility of ending it)
Dyadic (confrontation with a partner and the open discussion of a problem with the relationship)
Social (telling other people in one’s social network about dissatisfaction and about possible disengagement or dissolution of a relationship)
Grave Dressing (creating a story of why the relationship died and erecting a metaphorical tombstone that summarizes its main events and features from its birth to its death)
Resurrection Process (how people prepare themselves for new relationships after ending an old one - Vince thinks this is possibly getting back together)
Formal Group
Task oriented, general management oversight, outcome focused, often legislative or formally structured to run an organization
Congress, congressional committees, debate clubs, shareholder meetings, annual general meetings of organized bodies, executive committees of unions, student government organizations, legislative assemblies
Advisory Groups
Task specific, usually evidentiary or evaluative, with the intention of producing an outcome that is a focused “best solution” to a specific problem or arrangement of an event
Sorority and fraternity social affairs committees, homecoming committees, juries, accident investigation boards, review boards for awards and prizes
Creative Groups
Evaluation of concepts or creation of new products or approaches to complex problems
Brainstorming; consciousness raising; creativity groups; focus groups; test-bed groups for developing specifications and criteria for complex projects, such as the beta versions of new software; advertising logo development teams; student group projects
Support Groups
Advising, comforting, sharing knowledge, spreading information, and raising consciousness about specific issues
Alcoholics Anonymous, breast cancer survivors, grief support groups, study groups, PFLAG
Networking Groups
Obtaining, building, or sustaining relationships, usually online
Chat rooms, social networking groups, Twitter, Facebook
Group Characteristics
Cohesiveness: a sense of community or connection developed while working together
Interdependence: the reliance of individual members of a team or group on the other members, making their outcomes dependent on the collaboration and interrelated performance of all members (e.g., a football team dividing up the jobs of throwing, catching, and blocking)
Commitment: Looking out for each other’s interests
Group Norms: rules and procedures that occur in a group but not necessarily outside it and that are enforced by the use of power or rules for behavior
Roles: positions or functions within a group (see disruptive roles, formal roles, informal roles, social roles, and task roles)
Culture: the set of expectations and practices that a group develops to make itself distinctive from other groups and to give its members a sense of exclusive membership (e.g., dress code, specialized language, particular rituals)
Out-Groups
cells of disgruntled group members who feel undervalued, mistreated, disrespected, not included, or overlooked; these members can be either disruptive or constructive
Types of Roles
formal roles: specific functions to which group members are assigned and that they are expected to perform within the group
informal roles: roles to which group members are not officially assigned but that serve a function within the group
task roles: roles functioning to ensure a group achieves its goals and is productive
social roles: roles functioning to encourage group members and to develop and maintain positive communication and relationships among group members
disruptive roles: roles functioning in opposition to group productivity and cohesion
Types of Leadership Roles
task leaders: leaders focusing on the performance of tasks to ensure the achievement of group goals (compare with socioemotional leaders)
socioemotional leaders: leaders focusing on making group members feel comfortable, satisfied, valued, and understood (compare with task leaders)
Types of Power
Legitimate: Created by a person’s office rank or official status, Designated chair of a group
Expert: Created through special knowledge of a particular topic, Group member with special knowledge of topic being considered
Referent: Created by the allegiance of one group of people to another person or group, Group member who is respected by other members and whom other members may want to emulate
Reward: Created by the power to give benefits to other people, or to manage or withhold them, Giving the floor to a group member who promises support on an upcoming vote or not allowing a disfavored member to participate
Cohesive: Created by the power to punish (as distinct from withholding of rewards, this means actual application of punishment), Chair of a formal group like Congress may sanction a member with a fine, for example, or may hold one “in contempt”
Vocational Anticipatory Socialization
the preparation for becoming a worker; takes place from early moments of childhood onward, including through exposure to the media and depiction of the workplace in comedy and other shows
Instrumental Goals
goals that are predominant at work and directed at completion of duties; can also involve a direct assessment of performance
Relational Goals
goals that typically involve intimacy and support
Formality/Hierarchy
creates distance between workers and management and establishes clear relational connections among people
Professional Face
the behaviors, courtesy, and interaction styles that are appropriate for people to present to others in a workplace
Structuration Theory
Anthony Giddens’ theory that points to the regularities of human relationships that act as rules and resources drawn on to enable or constrain social interaction
Industrial Time
the attention to punctuality and dedication to a task that is connected with the nature of industry (clocking in, clocking out, lunch breaks, etc.)
Relational Needs
The use of technology and media as a shared relational activity enables people to accomplish certain relational needs
Promoting Interaction: Technology and media enable interactions to take place. Even in technology- and media-rich households with multiple television sets, computers, and other technology and media systems, families often use technology and consume media together, which provides an opportunity for interactions to occur. Playing video games, for instance, is generally done with friends and other people, promoting interaction and influencing relationships
Withdrawing from Interactions: Technology and media also allow people to withdraw from social interaction. Texting and accessing materials using cell phones and other devices allow people to disengage from others when desired. People sometimes even pretend to use their cell phones to avoid interactions
Differentiating Relationships:The shared use of technology and media has even been shown to distinguish particular relationships from others. Nearly 40 years ago, it was discovered that watching television was the most frequent activity shared by spouses—it even outranked sex! More recently, Laura Padilla-Walker, Sarah Coyne, and Ashley Fraser (2012) found using cell phones and watching television and movies to be among the most common media shared by families.
Enacting and Evaluating Roles: The shared use of technology and media also enables people to establish and enact specific relational roles, expectations, and boundaries. For instance, relational boundaries must be evaluated when parents and children “friend” one another on Facebook
Socialization Impact of Media
depictions of relationships in media provide models of behavior that inform people about how to engage in relationships
Parasocial Relationships
“relationships” established with media characters and personalities
Media Equation
people use the same social rules and expectations when interacting with technology as they do with other people
Synchronous Communication
communication in which people interact in real time and can at once both send and receive messages
Asynchronous Communication
communication in which there is a slight or prolonged delay between the message and the response; the interactants must alternate between sending and receiving messages
Individual Inventory (Self?)
a listing of a person’s preferences, likes, dislikes, and experiences used when searching for a possible speech topic
Brainstorming
a method of gathering and generating ideas without immediate evaluation
Captive Audience
an audience that is required to listen to your presentation
Voluntary Audience
an audience that listens to your speech because its members have personally chosen to be there
Attitudes
learned predispositions to evaluate something in a positive or negative way that guide people’s thinking and behavior (like/dislike)
Beliefs
What a person holds to be true or false
Values
deeply held and enduring judgments of significance or importance that often provide the basis for both beliefs and attitudes
Thesis Statement
what a person argues or develops throughout a presentation
Purpose
Can be General (the basic objective you want to achieve through your presentation) or Specific (exactly what a person wants to achieve through a presentation)
Testimony
declarations or statements based on a person’s findings, opinions, conclusions, or experience.
Can be:
Personal: evidence given by a speaker that is based on personal experience or shared experience with the audience
Expert: evidence from someone with special training, instruction, or knowledge in a particular area
Lay: evidence from someone without expertise but who possesses relevant experience
Hypothetical Illustrations
fabricated illustrations using typical characteristics to describe particular situations, objects, or people, as well as illustrations describing what could happen in the future
Points Principle
Main Points and Subpoints
Organizational Patterns
Topical
Chronological
Spacial
Causal
Problem & Solution
Question & Answer
Elimination
Three Rules of Outlining
Unity
Guidance
Balance
Attention-Getter
?
Orientation Phase
Familiarize your audience with the topic and define terms if necessary
Attention-Getting Device Model
Gain the attention of your audience
Clincher Statement
Provide your audience with a memorable line or phrase that will enable you to end strongly and smoothly.
Expository Presentations
provides the audience with a detailed review of an object, creation, place, person, concept, or event
Strategies for Successful Informative Presentations
Build on Your Relationship With the Audience
Maintain a Narrow Focus
Adapt the Complexity
Be Clear and Simple
Use Clear Organization and Guide the Audience
Stress Significance and Relational Influence
Develop Relationships Through Language
Claim of Policy
a claim maintaining that a course of action should or should not be taken
Claim of Value
a claim maintaining that something is good or bad, beneficial or detrimental, or another evaluative criterion
Claim of Fact
a claim maintaining that something is true or false now
Claim of Conjecture
a claim that something will be true or false in the future
Presentation to Actuate
a presentation that is delivered in an attempt to influence audience members’ behavior rather than merely their beliefs
Fallacious Arguments
an argument that appears legitimate but is actually based on faulty reasoning or insufficient evidence
Appeal to Authority (fallacious)
when a person’s authority or credibility in one area is used to support another area
Ad Hominem (Also called argument against source)
when the source of a message, rather than the message itself, is attacked
Bandwagon Appeal (also appeal to people)
claims that something is good or beneficial because everyone else agrees with this evaluation
Appeal to Relationships
when relationships are used to justify certain behaviors and to convince others of their appropriateness
Hasty Generalizations
when a conclusion is based on a single occurrence or insufficient data or sample size
Red Herring
the use of another issue to divert attention away from the real issue
Equivocation
relies on the ambiguousness of language to make an argument
Inductive Reasoning
deriving a general conclusion from specific evidence, examples, or instances
Deductive Reasoning
using general conclusions, premises, or principles to reach a conclusion about a specific example or instance
Social Judgement Theory
theory explaining how people may respond to a range of positions surrounding a particular topic or issue
Latitude of Acceptance
includes the range of positions that the audience deems acceptable (social judgment theory)
Latitude of Rejection
includes those positions that the audience deems unacceptable (social judgement theory)
Latitude of Noncommitment
includes positions that the audience neither wholly accepts nor wholly rejects (social judgement theory)
Anchor Position
the preferred or most acceptable position
Styles of Delivery
Impromptu
Extemporaneous (outline)
Scripted
Memorized
Nonfluencies
Filler words and sounds
Distracting Mannerisms
bodily movements that allow a speaker to discharge nervous energy but serve no relevant purpose in the presentation and can divert attention from the message