Module 1: Why business research

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6 Terms

1
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Why buisness research

-Consume

-Produce

-Delegate

2
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Definiton business research

a systematic process of testing hypotheses through carefully executed data analyses that are aimed to help a manager solve or minimize a problem

3
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Cognitive biases

-Confirmation bias

-availability bias

4
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Judging academic-journal quality 

-Legitimate

-Predatory

5
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2 research approaches

-Inductive (data → theory) → building theory

-Deductive (theory → data) → testing theory

6
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Steps of deductive research

  1. demarcate the business problem

  2. formulate research questions

  3. develop the theoretical framework

  4. choose a research strategy

  5. collect the data

  6. analaze the data

  7. write a report