cycle of science
theory 2) hypothesis 3) design an experiment 4) collect data 5) analyze data 6) generate conclusions
Theory
- General and provides predictions for multiple hypotheses
- Background information
Hypothesis
- Generate a questions based on understanding of theory
- make a prediction, yes/no question
- conceptual, research, statistical
design an experiment
- Operationalize (define) your variables in terms of specific procedures used to produce or measure it
- Design experiment to answer your question
independent variable
manipulated
dependent variable
measured- what changes
confounding variable
- cant control but will effect your dependent variable
- such as home life (conflict)
- rival explanations
participant/organism variable
- inherent to participant
- age, weight, socioeconomic status, education, relationship, gender/sex, etc.
Analyze Data
- Measures of central tendencies (mean, median, mode), deviation scores (statistics)
- Draw tentative conclusions
generate conclusions
- publish an article/peer-reviewed
- make a poster, etc.
Hindsight Understanding
- Post Hoc, after the fact
- doesn’t use scientific method
- disadvantage: bias- past events can be described in many different ways
A Priori
- understand through prediction, control and theory building
- uses scientific method, hypothesis testing, theory development
- advantages: curiosity, builds knowledge, principles can be applied to new situations
Unobtrusive Measures
- record behaviour in a way that keeps participants unaware that certain responses are being measured
- observer bias- could miss interactions which do not support testing
Descriptive method of research
- Describe the data within the sample
- Examine natural settings
- Extraneous factors not controlled- confound variables
- Low internal validity, cannot assume cause and effect
- Case studies; naturalistic observation; surveys
inferential method of research
- samples are used to generalize the entire population
correlational research
- examines relationships between two continuous variables (X and Y), then statistically measures if X and Y are related
- does not equal causation, spurious (3rd variable)
- can be used to make predictions about variables, extrapolation
- identifies real world associations
Pearson's R coefficient/ correlation
- ranges from -1.0 to +1.0
Direction (+) or (-)
Strength |value| (aka all become positive)
- Must separate strength and sign and direction
case studies
- in-depth analysis of an individual group or event
- advantages: uses for rare phenomena, challenges validity of theories, illustrate effectiveness of programs for special populations
- disadvantages: can’t determine cause-effect, does not apply to general population, researcher bias
Naturalistic observation
- observation as it occurs in a natural setting
- must be unobtrusive
- high external validity- high generalizability
- low internal validity- does not permit clear casual conclusions
hawthorne effect
- individuals change their behaviour when they know they are being watched or measured
survey research
- needs representative sample
- reflects imp characteristics of the population, but cannot study entire population
- uses random sampling- equal probability (random assignment)
- easy and cheap
- question of honest validity
bidirectional correlation
- two way causality- X causes Y, Y causes X
- Better social relationships increase happiness, optimism could attract more people and better relationships
positive correlation
- positive relationship (+), variables change in the same direction
- as height increases so does weight or shoe size
negative correlation
- negative relationship (-), variables change in opposite directions
- depression increases as number of daylight decreases
characteristics of an experiment
- manipulate the independent variable, measure the changes in the dependent variable, and control factors which might influence results
internal validity
- degree to which an experiment supports clear causal conclusions
- good experiments can be confident the independent was the cause of the dependent variable (high)
external validity
- how much experiment results can be generalized to other parts of society, settings and conditions
placebo effect
- change in behaviour based on expectations
- japanese poisonous leaf experiment
experimenter expectancy effects
- unintentional ways experimenters influence participants
- minimize w double-blind procedure or with single blind
Meta-Analysis
- A statistical procedure for combining the results of different studies that examine the same topic to test the overall significance of the findings
- Not a primary source
Cross-cultural replication
Examining whether findings generalize across different cultures
Theories of psychology usually have a western bias