rebranding Glasgow 2013 ✅

What was the slogan?

'People make Glasgow'

What is Scotland's largest city?

Glasgow

How many people did the social media campaign involve?

1,500

What is crows sourcing?

Collecting information from large number of people that could be in a specific area of interest

What can you understand from crowdsourcing?

-Behaviours of people towards a certain thing

-helps understand attitudes