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Sociological Imagination
The tendency for most people in everyday life is to think about problems as individual issues.
Micro Issues
Individual level thinking.
Macro Issues
Structural issues.
Auguste Comte
Coined the term sociology.
Positivism
To gain knowledge of the social world with certainty.
Karl Marx
The way to understand society is through conflict (social classist).
Social Facts
Bigger than individual will or decision making.
Max Weber
Verstehen: Human understanding and motivation is important.
Quantitative Research
Based on numbers.
Qualitative Research
Based on descriptions and stories, or narratives.
Functionalism
Society is made up of interconnected parts that work together.
Manifest Functions
Obvious functions.
Latent Functions
Unintentional functions.
Conflict Theory
Society is characterized by competition over scarce resources.
Symbolic Interaction
Society is created through everyday interactions.
Research Process
Question, literature review, hypothesis, collect data, analyze, report.
Variable
Measurement of a concept.
Independent Variable (IV)
The cause in a cause-effect relationship.
Dependent Variable (DV)
The effect in a cause-effect relationship.
Reliability
A reliable measure is constant over time.
Validity
The accuracy of a measure in capturing the concept.
Survey
We use questions to collect information.
Interviews
One-on-one conversations that allow for follow-up questions.
Field Research
In-depth examination of a social phenomenon.
Experimental Group
Receives actual stimulus in an experiment.
Controlled Group
Receives a neutral stimulus in an experiment.
Informed Consent
Participants are informed of what to expect and willingly agree.
Ethnocentrism
Judging others by one's own cultural standards.
Cultural Relativism
Understanding practices within their cultural context.
Culture Shock
Disorientation entering a new culture.
Socialization
A lifelong process where we learn social norms and expectations.
Agents of Socialization
Family, peers, school, workplace, religion, government.