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social psycholgy
the scientific study of how we think about, influence, and relate to one another
social psychology vs sociology
Compared with sociology (the study of people in groups and societies), social psychology focuses more on individuals and does more experimentation.
Stanley Milgram
obedience to authority; had participants administer what they believed were dangerous electrical shocks to other participants; wanted to see if Germans were an aberration or if all people were capable of committing evil actions
social psychology's great ideas
1. we construct our social reality - people have an urge to explain behavior and attribute it to a cause
2. our social intuitions are often powerful but sometimes perilous - we think on 2 levels; intuitive and deliberate. readily available images influence our thinking.
3. social influences shape our behavior - we are social animals. culture defines situations.
4. personal attitudes and dispositions also shape behavior - internal forces matter.
5. social behavior is biologically rooted - nature and nurture.
6. social psychology's principles are applicable in everyday life
How do human values influence social psychology?
obvious and subtle ways
Obvious ways values enter psychology
1. when social psychologists choose research topics (reflect social history)
2. values differ across cultures
3. values influence the types of people who are attracted to various disciplines
4. values enter as the object of social psychological analysis - psychologists investigate how, why values influence actions
subtle ways values enter psychology
1. subjective aspects of science - scholars in a given area often share the same culture and viewpoint. this can lead to biases.
2. concepts and theories are formed by values
3. defining the good life - values influence our ideas about the best life
4. personal advice - how to deal with a spouse or coworker is affected by personal values
5. forming concepts - label reflects the judgement
6. labeling - values lie hidden within our cultural definitions
criticism of social psychology
1. its trivial because it documents the obvious
2. dangerous because its findings could be used to manipulate people
social representations
A society's widely held ideas and values, including assumptions and cultural ideologies. Our social representations help us make sense of our world.
hindsight bias
The tendency to exaggerate, after learning an outcome, one's ability to have foreseen how something turned out. Also known as the I-knew-it-all-along phenomenon.
theory
integrated set of principles that explain and predict observed events
hypothesis
A testable prediction, often implied by a theory
purposes of hypotheses
1. allow to test a theory
2. give direction to research
3. predictive nature of good theories make them practical
types of social psychological research
a. laboratory research
b. field research
c. correlational
d. experimental
e. surveys
Correlational vs. experimental research
Correlational is a research design in which the researcher attempts to determine whether two or more variables are related without attempting to manipulate the independent variables or draw causal conclusions.
Experimental research is when the researcher manipulates the independent variable.
Potentially Biasing Influences in Surveys
1. unrepresentative samples
2. question order
3. response options
4. question wording
framing
the way a question or an issue is posed; framing can influence people's decisions and expressed opinions
mundane realism
degree to which an experiment is superficially similar to everyday situations
experimental realism
degree to which an experiment absorbs and involves its participants
demand characteristics
cues in an experiment that tell the participant what behavior is expected
random sampling
a sample that fairly represents a population because each member has an equal chance of inclusion
random assignment
the process of assigning participants to the conditions of an experiment such that all person have the same chance of being given a condition
spotlight effect
the belief that others are paying more attention to our appearance and behavior than they really are
illusion of transparency
the illusion that our concealed emotions leak out and can be easily read by others
relationship between sense of self and our social worlds
1. social surroundings affect our self awareness
2. self interest colors our social judgement
3. self concern motivates our social behavior
4. social relationships help define our sense of self
self concept
what we know and believe about ourselves
self schemas
beliefs about self that organize and guide the processing of self-relevant information
social comparison
evaluating one's abilities and opinions by comparing oneself with others
looking glass self
Charles Horton Cooley's term for how we think others perceive us as a mirror for perceiving ourselves
George Herbert Mead
refined the looking glass self concept noting that what matters for our self concept is not how others see us but how we imagine they see us.
independent self
construing one's identity as an autonomous self
collectivism
giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly
planning fallacy
the tendency to underestimate how long it will take to complete a task
people have greatest difficulty predicting the ______ and the ______ of their future emotions
intensity, duration
impact bias
overestimating the enduring impact of emotion-causing events
we are especially prone to impact bias after
negative events
dual attitude system
Differing implicit (automatic) and explicit (consciously controlled) attitudes toward the same object. Verbalized explicit attitudes may change with education and persuasion; implicit attitudes change slowly, with practice that forms new habits.
self esteem
overall self evaluation or sense of self worth
terror management theory
Proposes that people exhibit self-protective emotional and cognitive responses (including adhering more strongly to their cultural worldviews and prejudices) when confronted with reminders of their mortality.
longitudinal study
Research in which the same people are studied over an extended period of time.
do narcissists actually hate themselves deep down inside?
no
self efficacy
A sense that one is competent and effective, distinguished from self-esteem, which is one's sense of self-worth.
what is more effective at improving performance: positive feedback on self efficacy or self esteem?
self efficacy
self serving bias
the tendency to perceive oneself favorably
people attribute success to _____ factors, while they attribute failures to ____ factors
internal, external
self-serving attributions
a form of self-serving bias; the tendency to attribute positive outcomes to oneself and negative outcomes to other factors
bias blind spot
the tendency to think that other people are more susceptible to attributional biases in their thinking than we are
which qualities trigger more self serving bias?
subjective qualities rather than quantifiable
defensive pessimism
the adaptive value of anticipating problems and harnessing one's anxiety to motivate effective action
false consensus effect
the tendency to overestimate the commonality of one's opinions and one's undesirable or unsuccessful behaviors
false consensus occurs because we
generalize from a limited sample
false uniqueness effect
the tendency to underestimate the commonality of one's abilities and one's desirable or successful behaviors
why do people perceive themselves in self enhancing ways?
because of errors in how we process and remember information about ourselves. we are also influenced by self serving motives
self handicapping
protecting one's self-image with behaviors that create a handy excuse for later failure
self-presentation
the act of expressing oneself and behaving in ways designed to create a favorable impression or an impression that corresponds to one's ideals
self monitoring
being attuned to the way one presents oneself in social situations and adjusting one's performance to create the desired impression
priming
activating particular associations in memory
embodied cognition
the mutual influence of bodily sensations on cognitive preferences and social judgments
Spontaneous trait inference
when we say something good or bad about another, people spontaneously tend to associate that trait with us
belief perseverance
persistence of one's initial conceptions, such as when the basis for one's belief is discredited but an explanation of why the belief might be true survives
misinformation effect
Incorporating
"misinformation" into
one's memory of the event,
after witnessing an event
and receiving misleading
information about it.
rosy retrospection
people recall mildly pleasant events more favorably than they experienced them
overconfidence phenomenon
the tendency to be more confident than correct - to overestimate the accuracy of one's beliefs
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
heuristic
a thinking strategy that enables quick, efficient judgments
representative heuristic
the tendency to presume, sometimes despite contrary odds, that someone or something belongs to a particular group if resembling a typical member
availability heuristic
A cognitive rule that judges the likelihood of things in terms of their availability in memory. If instances of something come readily to mind, we presume it to be commonplace.
conterfactual thinking
imagining alternative scenarios and outcomes that might have happened, but didn't
illusory correlation
the perception of a relationship where none exists
regression toward the average
the statistical tendency for extreme scores or extreme behavior to return toward one's average
misattribution
mistakenly attributing a behavior to the wrong source
attribution theory
The theory of how people explain others' behavior—for example, by attributing it either to internal dispositions (enduring traits, motives, and attitudes) or to external situations.
fundamental attribution error
the tendency for observers to underestimate situational influences and overestimate dispositional influences upon others' behavior
why do we make the attribution error?
1. perspective and situational awareness
2. cultural differences
self-fulfilling prophecy
a belief that leads to its own fulfillment
experimenter bias
a phenomenon that occurs when a researcher's expectations or preferences about the outcome of a study influence the results obtained
behavioral confirmation
a type of self-fulfilling prophecy whereby people's social expectations lead them to behave in ways that cause others to confirm their expectations
moral hypocrisy
appearing moral while avoiding the costs of being so
When attitudes predict behavior
1. when social influences on what we say are minimal
2. when other influences on behavior are minimal
3. when attitudes are specific to the behavior
4. when attitudes are potent
when behavior affects our attitudes
1. role playing
2. saying becomes believing
3. evil and moral acts
4. interracial interaction and racial attitudes
Why does our behavior affect our attitudes?
1. self-presentation theory
2. cognitive dissonance theory
3. self-perception theory
self presentation theory
assumes that for strategic reasons we express attitudes that make us appear consistent
cognitive dissonance
tension that arises when one is simultaneously aware of two inconsistent cognitions
cognitive dissonance theory
the theory that we act to reduce the discomfort we feel when two of our thoughts are inconsistent
selective exposure
the tendency to seek information and media that agree with one's views and to avoid dissonant info
identity protective cognition
the tendency of people to selectively credit and dismiss evidence in patterns that reflect the beliefs that predominate their group
insufficient justification
reduction of dissonance by internally justifying one's behavior when external justification is "insufficient"
Dissonance after decisions
after making important decisions, people usually reduce dissonance by upgrading the chosen alternative and downgrading the option they passed over
self-perception theory
the theory that when we are unsure of our attitudes, we infer them much as would someone observing us - by looking at our behavior and the circumstances under which it occurs
facial feedback effect
the tendency of facial expressions to trigger corresponding feelings such as fear, anger, or happiness
overjustification effect
the result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than intrinsically appealing