Ethnography in Digital World

A set of vocabulary flashcards based on key concepts from the lecture on ethnography in the digital world.

Ethnography

A research method in anthropology that involves the systematic study of people and cultures through direct observation and participation.

Multimodal character

The incorporation of various forms of data (sound, image, text) into ethnographic research.

Virtual communities

Online social networks where individuals interact with each other, often through shared interests or activities.

Digital identity

The online persona that an individual creates for themselves on digital platforms.

Cloud storage

A model of computer data storage where digital data is stored in logical pools, across multiple servers.

Persistence of Data

The characteristic of digital data that allows it to remain available and retrievable over time.

Computer-aided data analysis

The use of software tools to assist with the organization and analysis of qualitative research data.

Hypermedia

A nonlinear approach to using multimedia for presenting information, such as linking images, audio, and text.

Big Data vs. Thick Data

Big Data refers to large volumes of data collected, while Thick Data focuses on qualitative insight and contextual understanding.

Digital artifacts

Items such as memes, threads, and profiles that exist in the digital space and carry their own historical significance.