Cha. 4 - Content Creation

development process

involves the creation of the logline, synopsis, pitch deck, and screenplay

logline

a simple one- to two-sentence explanation of the idea behind the story of a movie or tv show

synopsis

a one- to four-page beat-by-beat explanation of the story and who it's about

screenplay

generally a 90-110 page document, with each page of the screenplay translating to one minute of screen time

Blake Snyder's Save the Cat! model

a popular screenwriting approach that breaks down a story into specific "beats," or key plot moments, and maps out where those moments should fall within the script.

pilot episode

the first episode of a tv show

series bible

walks through the layout of the story (of a tv show) from one episode to the next for the entire season

pitch deck

used to present to executives the story idea in hopes of getting it funded

pre-production process

involves various departments preparing for production (filming)

block shooting

the (tv show) process of shooting in each location at one time, for all the episodes of a season, in order to maximize the budget

composers

create scores that enhance the emotional depth, atmosphere, and storytelling of a movie during the post-production process

uses of Ai in development

scriptwriting and story development; AI can generate dialogue, plot suggestions, and even full story drafts

uses of AI in pre-production

AI algorithms can analyze massive databases to assist with casting and can use image recognition software to identify suitable filming locations

uses of AI during production

uses "virtual cinematography" to help directors pre-visualize their scenes and plan their shots and camera work very specifically before stepping on set

uses of AI during post-production

machine learning algorithms can help with editing by identifying key scenes, cutting footage, and assembling rough cuts based on narrative structure or emotion recognition

other uses for AI

color grading and sound design; VFX (the most visually striking role of AI); and deepfaking

uses for AI in business and marketing

aids in audience analysis and marketing by predicting box office performance, identifying target demographics, and customizing trailers or promotional content for different viewer segments