Mass Comm Chapter 1

What is communication?

The transmission of a message from a source to a receiver with shared meaning; requires feedback.

What is mass communication?

The process of creating shared meaning between mass media and their audiences.

What is the difference in feedback between interpersonal and mass communication?

Interpersonal = immediate & direct; Mass = delayed & inferential.

What is inferential feedback?

Indirect, delayed feedback typical of mass communication (e.g., ratings, comments).

What does James Carey say communication does (cultural definition)?

Produces, maintains, repairs, and transforms reality; a “sacred ceremony” that connects people.

What is culture?

The learned behaviors and shared meanings of a social group.

What is dominant culture?

The mainstream cultural values shared by most people in society.

What are bounded cultures?

Smaller groups within a society that may contest or differ from the dominant culture.

Why are stories in media important?

They help define and shape our culture.

What is technological determinism?

The belief that technology drives cultural and societal change.

What is media literacy?

The ability to read, interpret, critically assess, and productively use media.

Name three examples of media literacy.

Critical thinking, awareness of media’s impact, recognizing ethical/moral responsibilities

Name three examples are media literacy skills.

Understanding content, filtering out noise, recognizing genre conventions

What is the third-person effect?

The belief that media affects others more than oneself.

What was one major impact of the Gutenberg printing press?

Spread of literacy