Elements of Product Planning for Goods and Services
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49 Terms
Product
Product means the need-satisfying offering of a firm.
Product Quality
Ability to satisfy a customer's needs or requirements.
Branding
Branding means the use of a name, term, symbol, or design to identify a product.
Brand Familiarity
Importance of Brand Familiarity: For most consumers, roofing shingles fall in the category of brand nonrecognition.
Brand Recognition
Apple not only has very high brand recognition, but a high level of brand insistence and evangelism.
Brand Evangelism
These customers are lined up outside an Apple Store to be among the first to get their hands on the latest iPhone.
Product Assortment
All of these are part of the Coca-Cola Company's product assortment.
Product Line
Examples of Product Assortment, Product Line and Individual Product.
Individual Product
Examples of Product Assortment, Product Line and Individual Product.
Technology in Products
Technology and Intelligent Agents Add Value to Products.
Consumer Product Classes
Know the differences among various consumer and business product classes and how product classes can help a marketing manager plan marketing strategy.
Business Product Classes
Know the differences among various consumer and business product classes and how product classes can help a marketing manager plan marketing strategy.
Packaging in Strategy Planning
Understand the importance of packaging in strategy planning.
Customer Experience
The Product includes the entire customer experience.
Key Differences between Goods and Services
Cite the key differences between goods and services.
Technology Augmentation
Describe how technology augments a product to add value for customers.
Conditions Favorable to Branding
Conditions Favorable to Branding.
Brand Names and Trademarks
Brand Names and Trademarks Communicate.
Achieving Brand Familiarity
Achieving Brand Familiarity is Not Easy.
Lanham Act
A federal statute that governs trademarks, service marks, and unfair competition.
Counterfeiting
The act of making an imitation of something, often with the intent to deceive.
Cherokee brand
A dealer brand of men's clothing available exclusively at Target stores.
Heinz ketchup bottle design
A new bottle design that has the cap on the bottom to use gravity for dispensing ketchup.
Socially Responsible Packaging
Packaging that considers environmental impact and consumer health.
Staples
Products that are regularly purchased and consumed.
Convenience Products
Items that are easily accessible and require minimal effort to purchase.
Impulse Products
Products bought on a whim without prior planning.
Emergency Products
Items purchased in response to urgent needs.
Homogeneous Shopping Products
Products that are similar in quality and features, making price the primary differentiator.
Shopping Products
Items that consumers compare on attributes such as quality and price before purchasing.
Heterogeneous Shopping Products
Products that differ significantly in quality and features, leading to more extensive comparison.
Specialty Products
Items with unique characteristics that consumers will make special efforts to purchase.
New Unsought Products
Innovative items that consumers are not aware of and do not actively seek out.
Unsought Products
Products that consumers do not think about regularly and may not consider purchasing.
Regularly Unsought Products
Items that consumers may not think about but will purchase when needed.
Casey Winston's towel shopping
An example of purchasing heterogeneous shopping products based on quality and price.
Jeremy Bower's towel purchase
An example of purchasing homogeneous shopping products based on price.
Regular Unsought Products
Products that consumers are aware of but do not actively seek out.
Convenience Product
A product that is purchased frequently, immediately, and with minimal effort.
Heterogeneous Shopping Product
A product that varies in quality and features, requiring comparison by consumers.
Specialty Product
A product that has unique characteristics and is highly sought after.
Homogeneous Shopping Product
A product that is similar in quality and features to others in the category.
Impulse Product
A product bought on impulse without prior planning.
Emergency Product
A product purchased in response to an urgent need.
Regular Unsought Product
A product that consumers are aware of but do not actively seek out.
New Unsought Product
A product that consumers do not know about until they encounter it.
Quality
The standard of something as measured against other things of a similar kind.
Warranty
A guarantee provided by the manufacturer regarding the condition of the product.
Service
An intangible product that involves a deed, performance, or effort.