conditioned stimulus is paired with a new neutral stimulus, creating a second (often weaker) conditioned stimulus
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Law of effect
Thorndike's principle that behaviors followed by favorable consequences become more likely, and that behaviors followed by unfavorable consequences become less likely
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reinforcement
any event that strengthens the behavior it follows
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shaping
guiding behavior towards closer and closer approximations of desired behavior
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positive reinforcement
increases behavior by presenting a pleasurable stimulus
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negative reinforcement
increases behavior by stopping or reducing an aversive (undesirable) stimulus
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primary reinforcer
a natural reinforcing stimulus, such as one that satisfies a biological need (unlearned)
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conditioned reinforcer (secondary reinforcer)
a stimulus that gains its reinforcing power through its association with a primary reinforcer
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continuous reinforcement schedule
reinforcing the desired response every time it occurs
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partial (intermittent) reinforcement schedule
reinforcing a response only part of the time
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fixed-ratio schedule
reinforces a response only after a specified number of responses
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variable-ratio schedule
reinforces a response after an unpredictable number of responses
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fixed-interval schedule
reinforces a response only after a specified time has elapsed
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variable-interval schedule
reinforces a response at unpredictable time intervals
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punishment
an event that decreases the behavior
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positive punishment
administer an aversive (undesirable) stimulus to decrease behavior
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negative punishment
withdraw a rewarding stimulus
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preparedness
a biological predisposition to learn associations that enhances survival
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taste aversion
avoiding certain types of food after getting sick.
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instinctive drift
the tendency of learned behavior to gradually revert to biological predisposed patterns
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latent learning
learning that occurs but is not apparent until there is an incentive to demonstrate it
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observational learning (social learning)
learning by observing others
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modeling
the process of observing and imitating a specific behavior
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mirror neurons
frontal lobe neurons that some scientists believe fire when performing certain actions or when observing another doing so. The brain's mirroring of another's action may enable imitation and empathy
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prosocial behavior
positive, constructive, helpful behavior
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antisocial behavior
negative, destructive, unhelpful behavior
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sensation
the process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment (taking in information using our senses)
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sensory receptors
sensory nerve endings that respond to stimuli
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perception
the process by which our brain organizes and interprets sensory information, transforming it into meaningful objects and events
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bottom-up processing
information processing that begins at the sensory receptors and works up to the brain's integration of sensory information (what am I seeing?)
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top-down processing
information processing guided by higher-level mental processes, as when we construct perceptions by drawing on our experience and expectations (is this something I've seen before?)
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transduction
the transformation of stimulus energies, such as sights, sounds, and smells, into neural impulses our brain can interpret
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absolute threshold
the minimum stimulus energy needed to a detect a particular stimulus 50% of the time
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subliminal
below one's absolute threshold for conscious awareness
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signal detection theory
predicts how and when we detect the presences of a faint stimulus amid background stimulation
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difference threshold
the minimum difference between two stimulus required for detection 50% of the time
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Weber's Law
the principle that, to be perceived as different, two stimuli must differ by a constant minimum percentage
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blocking
a previously learned thought process prevents or delays the learning and conditioning of new behavior
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sensory adaptation
diminished sensitivity as a consequence of constant stimulation
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perceptual set
a mental predisposition to perceive one thing and not another
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what can affect our perception?
context, motivation, emotion
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rods
retinal receptors that detect black, white, and gray; necessary for peripheral (side) and twilight (night) vision
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cones
retinal receptor cells that are concentrated near the center of the retina and that function in daylight or in well-lit conditions. The cones detect fine detail and give rise to color sensations.
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Young-Helmholtz trichromatic (three-color) theory
the retina contains three different types of color receptors - one most sensitive to red, one to green, one to blue - which, when stimulated in combination, can produce the perception of any color
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opponent-process theory
opposing retinal processes (red-green, blue-yellow, white-black) enable color vision
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Hubel and Wiesel
discovered feature detectors (nerve cells in visual cortex that responds to specific features - edges, lines, angles, movements)
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fusiform face area
a region in the temporal lobe of the brain that helps us recognize the people we know
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parallel processing
processing many aspects (motion, form, depth, color) of a stimulus or problem simultaneously
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gestalt
our tendency to integrate pieces of information into meaningful wholes
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figure-ground
the organization of the visual field into objects (the figures) that stand out from their surroundings (the ground)
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grouping
the perceptual tendency to organize stimuli into coherent groups
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depth perception
the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance
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visual cliff experiment
tested depth perception in infants and young animals
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binocular cues
depth cues that depend on the use of two eyes
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retinal disparity
by comparing retinal images from the two eyes, the brain computes distance (the greater the difference, the closer the object)
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monocular cues
depth cues, such as interposition and linear perspective, available to either eye alone (ex. smaller = further away)
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motion perception
objects traveling towards us grow in size and those moving away shrink in size
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phi phenomenon
an illusion of movement created when two or more adjacent lights blink on and off in quick succession
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color constancy
ability to perceive colors as relatively constant over varying illuminations (light sources)
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brightness/lightness constancy
ability to perceive an object as having a constant brightness even when its illumination changes
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shape constancy
ability to perceive the shape as constant even when our retinas receive changing images of them
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size constancy
ability to perceive an object as having unchangeable size, even while distance varies
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sensorineural hearing loss (nerve deafness)
hearing loss caused by damage to the cochlea's receptor cells or to the auditory nerves
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conduction hearing loss
hearing loss caused by damage to the mechanical system (eardrum and middle ear bones) that conducts sound waves to the cochlea
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place theory (place coding)
the theory that links the pitch we hear with the place where the cochlea's membrane is stimulated; explains how we hear high pitches
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frequency theory (temporal coding)
the theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch; explains how we hear low pitches
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gate-control theory
spinal cord contains a neurological "gate" that controls transmission of pain messages to the brain
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phantom limb sensation
feel pain or movement in nonexistent limbs (pain is all in our brain)
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endorphin
natural pain-killers
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social influence theory
hypnotic subjects may simply be imaginative actors playing a social role
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dissociation theory
proposed that hypnosis is a special dual-processing state of dissociation
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selective attention
hypnosis does not block sensory input, it blocks our attention to those stimuli
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taste sensations
sweet, sour, salty, bitter, umami
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taste-exposure phenomenon
we come to like what we eat
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supertaster
more tastebuds than others; sensitive to spicy and bitter foods
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kinesthesia
our movement sense - our system for sensing the position and movement of individual body parts
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proprioceptors
position and motor sensors in muscles, tendons, and joints that provide constant feedback to the brain
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vestibular sense
our balance sense; fluid in the inner ear stimulate hair-like receptors that sends signal to the cerebellum
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semantic priming
priming using words (ex. right-wrong)
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perceptual priming
priming using images
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memory
the persistence of learning over time through the encoding, storage, and retrieval of information
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recall
retrieving information that is not currently in your conscious awareness but that was learned at an earlier time
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recognition
identifying items previously learned
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relearning
learning something more quickly when you learn it a second or later time
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automatic processing
unconscious encoding of information we can know without actively thinking about; how we encode implicit memories
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effortful processing
encoding that requires attention and conscious effort; how we encode explicit memories
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iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
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echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
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George Miller's Magic Number
the number of objects an average human can hold in working memory is 7 ± 2
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working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory