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Brokers
the best source of lead generation
They finance most franchises
What does the SBA have to do with franchising?
Franchise Sales Organizations (FSO’s)
acts as a third-party company to help a franchisor sell its franchises
Average Unit Volume
In franchising, this refers to the average annual sales revenue of a franchise unit.
It helps potential franchisees gauge expected earnings and compare franchise brands
SBA (small business administration)
A U.S. government agency that supports franchisees and other small businesses by guaranteeing loans, providing resources, and lowering financial risk for lenders.
504 Loan
Loan from the SA to Finance a Real Estate Building with businesses included
Commercial Building Permits, need cities to approve before you build
Rate per Square Foot
What a commercial lease will cost you in Monthly Rent
CAM (Common Area Maintenance)
Additional charges in a commercial lease for maintaining shared spaces like parking lots, hallways, landscaping, or security that franchisees contribute to
FMV (Fair Market Value)
The reasonable rental value of a franchise space, based on comparable properties in the area. Often used when renegotiating or renewing leases
Validation Process
Checking out a Franchise by talking to existing Franchisees
Pillars of Quality Control
Franchisee Selection
Documented systems
Training and Support
• Legal Agreements
FDD Item 1
The Franchisor, and any Parents, Predecessors, and Affiliates - Provides basic information about the franchisor, its parent companies, predecessors, and affiliates so the franchisee knows who they are entering a business relationship with.
Understanding how to franchise, decide if you are franchise material, know thyself, investigation of franchise companies, talk to existing franchisees, meet the franchisor, make a decision
7 steps to find a franchise
Registration States
states that add an extra layer of protection for franchisees beyond what the federal government provides (at the front of FDD)
Advantages for Franchisees
Capital Access, growth speed, risk-sharing
Vicarious Liability
Legal doctrine under which a party can be held liable for the wrongful actions of another party.
15
Don't Franchise if you cannot get at least a _% ROI
• ⁃ 100-200k to start a Franchise
DMA (Designated Marketing Area)
A specific geographic region where franchisees and the franchisor coordinate marketing efforts. Ads and promotions are typically run within the DMA to reach local customers.
LOI (Letter of Intent)
A non-binding agreement outlining the basic terms (rent, square footage, location) for leasing property for a franchise unit before signing a formal lease.
TI Allowances
dollars given by Landlord to help you build your franchise
Triple Net Lease
you must pay you share of Insurance, Taxes and Utilities for the Shopping Center
Option Years
Years that you might pick up in your lease after the initial period
Radius Clause in a Lease
The Landlord restricts another Franchise Location of yours closer than the radius clause in the lease
Loan Broker
can work for a client to attempt to get a business loan from many different banks.
Buffalo Wings and Weck
What did buffalo wings used to be called?
Elements of a License
(how to decide what a franchise is)
- 1. trademark
2. control
3. $1,000 per year
• ⁃ Operations Manual
Key tool for consistency
separate, accept, admit
Steps to Learn form Failure
insta Burger king
Burgerking
Dannys Donuts
Dennys
Open Kettle
Dunkin Donuts
Chicken on the run
Popeyes
Top Hat
Sonic
FDD Item 2
Business Experience - Lists the key executives' background and experience, helping the franchisee assess the leadership's expertise and track record.
FDD Item 3
Litigation - Discloses any past or current legal actions involving the franchisor or its executives that could pose risks to the franchisee.
FDD Item 4
Bankruptcy - Reveals any bankruptcies filed by the franchisor, affiliates, or key executives in the past 10 years, signaling financial stability.
FDD Item 19
Financial Performance Representations - May include information about the average or range of revenues and profits of franchise units, helping franchisees gauge potential earnings (if provided)
3 years in Item 21
How many years of financials are required in an FDD?
Unique Selling Proposition
is the feature or benefit that makes a product, service, or brand stand out from competitors. "Why should customers choose you over others?"
Franchise Brochure
a printed or digital document that provides key information about a franchise opportunity to potential investors.
PVF (Prospectus, Vision, and Franchise)
a structured presentation tool to present the franchise opportunity clearly to prospects.
Development cost, legal cost, marketing cost, people cost, preparation cost
What are the 5 buckets?
item 7, item 19, item 11
the estimated initial investment and all associated fees, financial statements to verify the franchisor's health, the franchise agreement and franchisee's obligations, and details on renewal, termination, and dispute resolution
JT
Brand one (Franchise Service Organization) Helps franchises scale (FSO = outsourcing franchise sales)
Ryan Smith
Skyzone - also loan broker (mostly SBA)
Gary Eastman
Patent, copyright lawyer
SBA 504 loan
is for long-term fixed assets like commercial real estate and heavy equipment
SBA 7A Loan
loan is more flexible for a wider range of general business needs such as working capital, inventory, or business acquisitions
Patent
protects an invention (lightbulb)
Copyright
protects original works of authorship (Book)
trademark
protects brand identifiers like logos and brand names (sign)
Rollovers for Business Startups (ROBS)
plan used to finance a franchise
they fund most franchises
What does FBA have to do with franchising
territory clause
defines the specific geographic area where a franchisee is granted rights to operate, sell products, or provide services
a sale like no other
Despite the abundance of prospects who are chasing after the dream of
business ownership, the franchise sale is:
Capitalization and credit, Work ethic, Personality and fit with your organization
The Big Three
advances
small sales that push your client towards a final decision to invest in a franchise
Franchise Advisory Council
A ___ is most often made up of franchisees who are elected by their
fellow franchisees. ___s typically meet between two and four times per
year, and their bylaws (covering eligibility, voting rights, limitations, etc.)
can vary considerably. But the subjects that are typically discussed rarely
differ: consumer marketing and advertising, new products and services, and
any issues of concern to the franchisees in general
FDD item 5
upfront fees
FDD item 6
ongoing fees
FDD item 7
initial investment
P and L (profit and loss)
Profit and loss
Can only pay interest when you have a loan
The principal comes off the balance sheet
You will go broke if you run a business on P and L
Hockey stick projection
If labor stays the same, you are spending too much
Balance sheet
Principle of loan
Accounts payable and receivable
Gross sales
short term loan
generally around 12 months or less
Long term loan
usually around 3-30+ years
average receivable days
how long it takes to get your money
$100’s
equipment cost range
$100,000’s
Lease whole improvements cost
$5000
Office equipment
Amortization is non / intangible, Depreciation is tangible
The difference between depreciation and amortization
unit prices*hours -(cost of purchasing products)
Beginning sales=
cash flow
Most important part of projection and business is
Assumptions
Receivables - less than 30%
Payables - at least 30 days
Average receivable days- 15-20 days, faster than payables
15-20 days
How long should accounts payable be paid
14
registration states
California, minnesota, wisconsin
Easiest to find free Fdds
Gross Sales
Total revenue from all sales before subtracting anything It’s the top-line number: how much money came in from selling products/services.
Net Sales
Gross Sales minus returns, discounts, and allowances.
This is the real revenue the business actually keeps from customers.
More accurate than Gross Sales for measuring performance
multiple of its earnings, EBITDA or net profit.
Price to Sell a Business (Business Valuation Basics)
A business is typically sold for a
If a business earns $200,000/year and the industry multiple is 3×: Sale price ≈ $600,000
Assets
what the business owns (cash, equipment, inventory)
Liabilities
what the business owes (loans, payables)
Equity
owner’s value in the business
McDonald's Joint Employer Case
not considered a joint employer because it didn’t control franchise employees’ day-to-day work
Brand standards, uniforms, and required software weren’t enough to show employer-level control
Court ruled franchise systems alone don’t create liability
Andrew Alves
Aussie pet mobile
Graduated from SDSU
Home improvement, chicken restaurants, health/wellness, and pet care
are the fastest-growing franchise sectors, each booming due to post-pandemic lifestyle shifts, rising demand, and strong consumer spending.
Where the Boom is really Booming
Peter Cancro
_____ ____ bought Mike’s Subs (single shop) at age 17 and scaled it by keeping a “stay small while growing big” nucleus model, emphasizing hands-on training, community involvement, and replicating the original shop’s culture.
Jersey Mike’s expansion relied on intense operational detail, deep franchisee support, heavy training investments, and a people-first mission (“give and make a difference”), creating consistency across 2,500+ stores.
197 deduction
pay no taxes on the first two million the company nets (or whatever # is from IRS)
talk to 10 franchisees
important step before starting to franchise