ASSH54: The Production Brief and Management Plan

Production Brief

The essential information needed to execute a production project.

Rationale

The underlying purpose and justification for the artistic event.

SMART means:

• Specific

• Measurable

• Achievable

• Relevant

• Time-bound

Activities, Steps, and Tasks

Producers must break the creative vision down into strictly managed targets and times.

Contingency Buffer

Shock absorber.

Choke-Points

Identifying high-density traffic areas at venue entrances.

Site Protocols

Establishing firm security rules for backstage and public access to ensure physical safety.

Feedback Loop

Optimizing internal productions for the next production.

Production Management Plan

A comprehensive document outlining the processes, resources, schedules, and policies necessary to manage production activities efficiently.

Materials and Resources

Sourcing the physical assets needed.

Technical Requirement

Managing sound, lights, and integrating event management software.

Logistics

Coordinating load-ins, transport, and spatial flow.

Communications

Managing the flow of information across the vertical and horizontal staff structure.

Management

The art of knowing what to do and when to do it efficiently, transforming abstract creative vision into tangible reality.