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Scarcity
Human wants exceed available resources (time, labour, land, capital)
Opportunity cost
Value of the next best alternative given up when making a choice
Sunk cost
Past cost that cannot be recovered; ignore when making decisions
Demand
The ENTIRE relationship between price and quantity demanded (the whole curve)
Quantity demanded
A SPECIFIC amount at a specific price (one point on the demand curve)
Quantity demanded
A SPECIFIC amount at a specific price (one point on the demand curve)
Supply
The ENTIRE relationship between price and quantity supplied (the whole curve)
Quantity supplied
A SPECIFIC amount at a specific price (one point on the supply curve)
Equilibrium
Where quantity demanded = quantity supplied; no pressure for price to change
Surplus (excess supply)
Quantity supplied > quantity demanded; price is above equilibrium
Shortage (excess demand)
Quantity demanded > quantity supplied; price is below equilibrium
Consumer surplus
What consumers were willing to pay minus what they actually paid
Producer surplus
What producers received minus the minimum they were willing to accept
Social surplus
Consumer surplus + producer surplus; maximised at equilibrium
Deadweight loss
Loss in social surplus from an inefficient market outcome
Price ceiling
Legal maximum price; if set below equilibrium, creates a shortage
Price floor
Legal minimum price; if set above equilibrium, creates a surplus
Externality
Impact on a third party not involved in the market transaction
Negative externality
Third party is harmed; market overproduces relative to social optimum
Positive externality
Third party benefits; market underproduces relative to social optimum
Price elasticity of demand
% change in Qd ÷ % change in price (absolute value)
Elastic demand (PED > 1)
Quantity demanded is very responsive to price changes
Inelastic demand (PED < 1)
Quantity demanded is not very responsive to price changes
Price elasticity of supply
% change in Qs ÷ % change in price
Fixed cost
Does not change with output (e.g., rent, machinery)
Variable cost
Changes with output (e.g., labour, raw materials)
Marginal cost
Cost of producing one more unit = ∆TC ÷ ∆Q
Average total cost (ATC)
Total cost ÷ quantity; U-shaped; minimum point = break-even price
Economies of scale
Average cost FALLS as output rises (long run)
Diseconomies of scale
Average cost RISES as output increases (firm too large to manage)
Perfect competition
Many identical firms; free entry/exit; price takers; P = MC
Monopoly
Single seller; high barriers; MR < P; produces less, charges more than PC
Monopolistic competition
Many differentiated firms; free entry; zero economic profit in long run
Oligopoly
Few large firms; high barriers; mutual interdependence
Collusion
Firms secretly agree to restrict output and raise prices (illegal)
Cartel
Formal agreement among firms to collude
Dominant strategy
The choice a firm makes regardless of what rivals do
Four-firm concentration ratio
Sum of market shares of the four largest firms
HHI
Sum of squared market shares; measures concentration; used by regulators
Antitrust law
Laws preventing firms from gaining excessive market power
Regenerative business
Working with Earth's cycles; restoring rather than depleting resources
Distributive business
Sharing value fairly with all who co-create it
dougnut economics
Dougnut economics is a framework that aims to meet the needs of all people within the means of the living planet, By staying within a social foundation and and an ecological ceiling