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Attitude
A way of thinking or feeling about a target that is often reflected in a person’s behavior.
Attraction
The psychological process of being sexually interested in another person.
Blind to the research hypothesis
When participants in research are not aware of what is being studied.
Conformity
Changing one’s attitude or behavior to match a perceived social norm.
Culture of honor
A culture in which personal or family reputation is especially important.
Discrimination
Behavior that advantages or disadvantages people based merely on their group membership.
Fundamental attribution error
The tendency to emphasize personality traits when explaining others' behavior while overlooking situational factors.
Hypothesis
A possible explanation that can be tested through research.
Levels of analysis
Complementary views for analyzing and understanding a phenomenon.
Need to belong
A strong natural impulse in humans to form social connections and to be accepted by others.
Obedience
Responding to an order or command from a person in a position of authority.
Observational learning
Learning by observing the behavior of others.
Prejudice
An evaluation or emotion toward people based merely on their group membership.
Reciprocity
The act of exchanging goods or services, creating a sense of obligation to return a favor.
Research confederate
A person working with a researcher, posing as a research participant or bystander.
Research participant
A person being studied as part of a research program.
Social attribution
The way a person explains the motives or behaviors of others.
Social cognition
The way people process and apply information about others.
Social influence
When one person causes a change in attitude or behavior in another person.
Social psychology
The branch of psychological science that studies how the presence of others affects our thoughts, feelings, and behaviors.
Stereotyping
Using information shortcuts about a group to navigate social situations or make decisions.
Stigmatized group
A group that suffers from social disapproval based on some characteristic.
Anecdotal evidence
An argument based on personal experience, not considered reliable.
Archival research
Research analyzing records instead of collecting new data from participants.
Basking in reflected glory
The tendency to associate with successful people or groups.
Big data
The analysis of large data sets.
Complex experimental designs
Experiments with two or more independent variables.
Confederate
An actor working with the researcher, often used to deceive participants.
Correlational research
Research measuring the association between two variables.
Cover story
A fake description of a study used when deception is necessary.
Demand characteristics
Cues that make participants aware of the expected behavior in an experiment.
Dependent variable
The variable that is measured in an experiment.
Ecological validity
The extent to which study findings generalize to real-life conditions.
Electronically activated recorder (EAR)
A methodology where participants wear a device that records ambient sounds.
Experience sampling methods
Ways of having participants provide samples of their ongoing behavior.
Field experiment
An experiment conducted in a real-world setting.
Implicit association test (IAT)
A task measuring the strength of associations between concepts.
Independent variable
The variable that is manipulated and controlled in an experiment.
Laboratory environments
Controlled settings for conducting experiments.
Manipulation check
A measure to determine the effect of an independent variable on participants.
Naturalistic observation
Observing people unobtrusively in their natural environments.
Operationalize
To specifically measure a concept in research.
Participant variable
The individual characteristics of research subjects.
Priming
The process of making certain thoughts or behaviors more accessible.
Random assignment
Assigning participants to conditions by chance.
Samples of convenience
Participants chosen based on ease of access rather than representativeness.
Scientific method
An investigative method involving systematic observation and experimentation.
Social facilitation
Improvement in performance on tasks when in the presence of others.
Social neuroscience
The study of the neural processes underlying social behavior.
Social or behavioral priming
Research examining how activating one social concept can change behavior.
Survey research
Administering questionnaires to gather data from respondents.
Terror management theory (TMT)
The theory proposing people embrace cultural values to manage death anxiety.
WEIRD cultures
Cultures that are Western, Educated, Industrialized, Rich, and Democratic.
Ambulatory assessment
Methodologies that assess behavior and environment in natural settings.
Daily Diary method
Participants report on their daily thoughts, feelings, and behaviors.
Day reconstruction method (DRM)
Participants reconstruct their day’s experiences retrospectively.
Ecological momentary assessment
Repeated real-time sampling of participants’ experiences and behaviors.
External validity
The degree to which findings generalize to broader populations.
Full-cycle psychology
A research approach combining field studies and lab experiments.
Generalize
To arrive at broad conclusions from a smaller sample.
Internal validity
The certainty of cause-effect relationships in an experiment.
Linguistic inquiry and word count
A method that analyzes text for grammatical and psychological insights.
Lived day analysis
Documenting an individual's daily life using video recordings.
White coat hypertension
Elevated blood pressure in clinical settings but normal elsewhere.
Adaptations
Evolved solutions to historical problems affecting reproductive success.
Error management theory (EMT)
A theory on cognitive biases minimizing costly errors.
Evolution
Change over time.
Gene Selection Theory
Theory of evolution through differential gene replication.
Intersexual selection
Sexual selection based on one sex's mate preferences.
Intrasexual competition
Competition among one sex for mating access to the opposite sex.
Natural selection
Differential reproductive success due to heritable differences.
Psychological adaptations
Cognitive mechanisms evolved to solve survival problems.
Sexual selection
Evolution of traits providing mating advantages.
Sexual strategies theory
Theory outlining human mating strategies and their challenges.
Collectivism
Cultural emphasis on group obligations over personal aspirations.
Cross-cultural psychology
Research approach making meaningful cultural comparisons.
Cultural differences
Understanding culture through unique and distinctive features.
Cultural intelligence
Ability to apply cultural awareness practically.
Cultural psychology
Research approach understanding culture from its perspective.
Cultural relativism
Objection to ethnocentric judgments on other cultures.
Cultural script
Guides for appropriate behavior reflecting cultural norms.
Cultural similarities
Understanding culture through common features.
Culture
Patterns of shared meaning and behavior passed through generations.
Enculturation
Learning culturally through generational teaching.
Ethnocentric bias (or ethnocentrism)
Undue bias rooted in one's home culture.
Ethnographic studies
Research examining culture from its own context.
Independent self
Defining self in stable characteristics, often asserting individuality.
Individualism
Cultural emphasis on the individual over the group.
Interdependent self
Defining self in relation to social contexts.
Observational learning
Acquiring knowledge by observing others.
Open ended questions
Questions allowing participants to respond freely.
Ritual
Prescribed actions performed for specific purposes.
Self-construal
Defining self as independent or in relation to others.
Situational identity
Guidance by cultural influences in varying situations.
Standard scale
Common scale used for participant responses.
Value judgment
Assessment based on personal preferences regarding goodness or badness.
Value-free research
Research unaffected by researchers' personal values.
Attachment behavioral system
Evolutionarily selected system maintaining proximity to attachment figures.
Attachment behaviors
Signals attracting attention of primary attachment figures.
Attachment figure
Primary individual providing safety and security.