E-Commerce Chapter 1 Quiz

Im straight up... Studying it... and by "it" i mean,, My Bra..in

Which of the following is an example of e-business?

• Amazon's Pinterest page

• The Amazon.com website

• Amazon's inventory control system

• An Amazon mobile app

Amazon's inventory control system

(T/F) Price dispersion has been eliminated in e-commerce.

False

E-commerce is available just about everywhere and anytime. This is known as:

• information density.

• ubiquity.

• richness.

• reach.

Ubiquity

Which of the following is not true regarding e-commerce today?

• The market middlemen disappeared.

• There remains considerable persistent price dispersion.

• Economists' visions of a friction-free market have not been realized.

• Consumers are less price-sensitive than expected.

The market middlemen disappeared.

________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

• The Baxter Healthcare system

• Telex

• The French Minitel

• Electronic Data Interchange (EDI)

The French Minitel

Which of the following refers to any disparity in relevant market information among parties in a transaction?

• imperfect competition

• information asymmetry

• dynamic pricing

• unfair competitive advantage

information asymmetry

Which of the following can be considered synonymous with the term e-commerce?

• the Internet

• the Web

• e-business

• digital commerce

Digital commerce

(T/F) B2B e-commerce is the largest type of e-commerce.

True

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

• social e-commerce

• consumer-to-consumer (C2C)

• business-to-business (B2B)

• mobile e-commerce

mobile e-commerce

(T/F) The Internet is a worldwide system of computer networks.

True

All of the following are platforms for C2C e-commerce except:

• Etsy.

• Facebook Marketplace.

• Craigslist.

• Walmart.

Walmart

In which year can e-commerce be said to have begun?

• 2001

• 1995

• 1983

• 1985

1995

Which of the following is an example of an on-demand service company?

• Tumblr

• Facebook

• YouTube

• Airbnb

Airbnb

Which of the following statements about the Web is not true?

• The Web was the original "killer app."

• The Web is the technology upon which the Internet is based.

• The Web is both a communications infrastructure and an information storage system.

• The Web provides access to pages written in Hypertext Markup Language.

The Web is the technology upon which the Internet is based.

Which of the following is a leading platform for social e-commerce?

• Wikipedia

• Facebook

• eBay

• Amazon

Facebook

Which of the following is an example of an e-commerce first mover that failed?

• Etsy

• eBay

• eToys

• E* Trade

eToys

Business-to-consumer (B2C) e-commerce in the United States:

• grew at double-digit rates between 2010 and 2018.

• has less revenue than C2C e-commerce.

• now constitutes over 50% of the overall U.S. retail market.

• is growing more slowly as it confronts its own fundamental limitations.

grew at double-digit rates between 2010 and 2018.

(T/F) Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

True

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

• richness

• personalization

• information density

• ubiquity

Richness

Which of the following describes the basic web policy of large firms during the Invention period?

• Maintain a basic, static website depicting the firm's brand.

• Use the Web to sell complex goods and services online.

• Emphasize the necessity for the Web to generate profits.

• Integrate social networks and the mobile platform with website marketing.

Maintain a basic, static website depicting the firm's brand.